Manager, Omni-Channel Market Research

Description

The Enterprise Insights department is responsible for creating Customer/Consumer knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches.

The Manager, Omni-Channel Market Research is a key leader in providing customer/consumer intimacy by leading the market research process to support the omni-channel customer experience at Bath & Body Works. This includes directing, implementing, analyzing and delivering consumer findings/strategic implications to Digital, Store Operations, Loyalty and Marketing partners. This role requires a deep understanding of research methodology for Consumer experience in the retail industry.

Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.

• Lead research projects from beginning to end, from gathering objectives, proposing the right methodology, overseeing fielding and analysis, and creating actionable reports and implications
• Collaborate with cross-functional teams, especially in digital and omni-channel, to support business goals with relevant insights.
• Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights
• Develop and present data-driven reports tailored to various audiences, combining primary and secondary research.
• Manage external vendors to ensure quality and timely execution of research projects.

• 7+ years of experience in a retail market research or consumer insights role; corporate-side experience is required; supplier-side experience is highly desirable.
• Demonstrated proficiency in both primary and secondary research methodologies, including quantitative and qualitative techniques. Preferred experience with:
  Customer Experience (CX) tracking, including NPS and text analytics. Required experience with Digital/eCommerce research using both qualitative and quantitative methods.
• Strong quantitative analysis working with large, raw datasets in Excel to extract insights and summarize customer feedback efficiently.
• Strong qualitative analysis synthesizing spoken and written open-ended feedback to identify key themes and trends.
• Exceptional writing skills, with the ability to clearly synthesize information from multiple sources and translate insights into compelling stories for a range of audiences.
• Strong interpersonal and verbal communication skills, including interacting directly with customers in a retail setting.
• Great teammate who can effectively collaborate across cross-functional teams and internal partners.
• Ability to operate independently in a changing environment while managing multiple priorities and delivering results under tight deadlines.
• High level of attention to detail and commitment to quality.
• Self-motivated with a passion for continuous learning and drive to elevate insights and outcomes

• BA/BS in Business, Marketing, Finance, Economics, Strategy or related field or equivalent experience.
• MBA preferred but not required.

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Bath & Body Works associates are the heart of our business. That’s why we re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave.…