Ecommerce Manager

Overview

A Los Angeles–based women’s fashion brand is seeking an Ecommerce Manager for a newly created role. This is a full-time, on-site position (5 days per week) sith every other Friday, work from home. Located in the northwestern San Fernando Valley region of Los Angeles, California, CA. The ideal candidate has hands-on Shopify experience and a strong background in fashion or apparel ecommerce.

The brand is known for modern minimalism and timeless, attainable luxury, designing elevated wardrobe essentials that inspire confidence and effortless everyday style. As a digitally driven, direct-to-consumer business, ecommerce is central to how the company connects with customers and drives growth.

As the Ecommerce Manager
, you will own the performance, optimization, and day-to-day execution of the Shopify storefront, ensuring a seamless, high-converting shopping experience that supports long-term growth.

The Ecommerce Manager is responsible for driving on-site performance through best-in-class execution, thoughtful merchandising, and data-driven optimization. Sitting at the intersection of Marketing, Operations, and Customer Experience, this role translates strategy into a polished, efficient, and revenue-generating ecommerce experience.

This is a hands-on, ownership-driven position suited to someone who understands how to scale a fashion ecommerce business through strong fundamentals, attention to detail, and continuous improvement across the full customer journey.

Ecommerce Performance & Conversion Optimization

• Own the day-to-day performance of the Shopify site
• Optimize homepage, collection pages, PDPs, cart, and checkout
• Drive improvements in conversion rate, AOV, and overall funnel efficiency
• Identify friction points across the customer journey and implement solutions
• Plan, prioritize, and execute CRO tests and site enhancements
• Partner closely with Marketing to ensure traffic lands on high-converting, on-brand experiences
• Manage collection structure, product sequencing, and on-site merchandising
• Ensure best-sellers, seasonal drops, and key campaigns are clearly and effectively surfaced
• Partner with Operations to align inventory availability with site visibility
• Support margin, sell-through, and inventory goals through thoughtful merchandising decisions
• Maintain clean, accurate, and optimized product pages at all times

Campaign & Launch Execution

• Own on-site execution for promotions, product drops, and brand launches
• QA all site updates, campaigns, and integrations prior to launch
• Ensure landing pages align with paid media, email, and SMS initiatives
• Coordinate closely with Marketing on timing, messaging, and execution

Analytics & Reporting

• Track and report on core ecommerce KPIs, including revenue, conversion rate, AOV, and funnel performance
• Monitor funnel drop-off and checkout completion
• Translate performance data into clear insights and actionable recommendations
• Deliver weekly and monthly performance reporting to leadership

Customer Experience Alignment

• Review CX feedback, returns data, and customer pain points
• Improve on-site clarity around sizing, fit, shipping, and FAQs
• Reduce avoidable CX tickets and returns through better UX, content, and site structure
• Partner with Customer Experience to continuously improve the end-to-end shopping journey
• Own and optimize ecommerce tools and apps (reviews, search, bundles, CRO tools, etc.)
• Evaluate and implement tools that improve performance or operational efficiency
• Ensure site speed, stability, and reliability
• Act as the internal owner for Shopify and all related integrations

• 3+ years of ecommerce or DTC experience (fashion or apparel strongly preferred)
• Strong Excel skills (comfortable with large spreadsheets, formulas, filters, and data validation)
• Proven, hands-on experience managing Shopify storefronts
• Track record of improving conversion rate and funnel performance
• Highly analytical with strong business and merchandising judgment
• Comfortable working cross-functionally with Marketing, Operations, and CX
• Detail-oriented, proactive, and ownership-driven
• Able to move quickly in a fast-paced environment without sacrificing quality
• Based…