Account Strategist, Paid Media; Remote

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Be responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and Linked In Ads with focus on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years experience working at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, Linked In Ads, and others)
• Proficiency with advertising platforms/tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager
• Strong understanding of PPC principles (keyword research, ad copywriting, bid management, optimization)
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious; a true problem solver
• Always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and committed to keeping integrity in advertising
• Travel to visit clients approximately once per year, per client or as needed

• Model behavior that aligns with our core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department OKRs related to client growth and goal attainment
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional decisions regarding strategic direction for accounts

We have a set living wage at Directive;
The annual base salary range for this position based in the United States is $70,000 - 95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

Benefits to Support the Whole Person:

Mental health resources and access to certified therapists; gym membership options

Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January
1), Paid Parental Leave

Traditional and Roth 401(k) with a…