Senior Web Producer Manager San Francisco, CA NY; Austin, TX; Remote

Overview

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution – converting more visitors, improving organic performance, reducing technical debt, and enabling a publishing engine that can scale.

As Senior Web Producer Manager, you are responsible for the day-to-day operations of  – managing the production pipeline, systems, and workflows that bring Airtable’s story to life on the web. You’ll own the mechanics of how we manage projects and publish: building scalable processes, enabling cross-functional teams to ship confidently, and ensuring every page that goes live meets our quality bar.

You’ll work alongside PMM, brand creative, engineering, marketing ops, and more to introduce Airtable’s solutions and initiatives to millions of users through  This is a high impact role where you’ll be trusted to manage complexity across teams, make smart trade-offs under pressure, and keep Airtable’s most important digital property evolving to meet the needs of the business and its users.

• Lead web production for  - managing the day-to-day projects and publishing pipeline from briefing through launch, ensuring all webpage updates ship on time, at high quality, and aligned to brand and content standards.
• Manage the web intake process - triage incoming requests, clarify requirements, set realistic timelines, and ensure the right stakeholders are aligned before work enters production. Additionally, ensure web page updates, content goals, and chatbot strategy are aligned to deliver a cohesive user journey.
• Serve as the internal CMS expert - create authoring requirements, instructional content, and toolkits that empower teams to self-serve their own web publishing while maintaining quality guardrails. Develop templates, workflows, and documentation that reduce friction and enable teams to move faster.
• Partner deeply with PMMs, Designers, Engineers, Marketing Ops, and agency partners to drive clarity and alignment from concept to launch.
• Structure and run planning processes that define scope, resources, milestones, experiment design requirements, and success metrics for both web and chat-integrated experiences.
• Anticipate risks early, escalate thoughtfully, and build scalable systems and guardrails that keep work moving smoothly across teams.
• Serve as the connective tissue across functions – coordinating stakeholders, resolving conflicts, and ensuring decision-making is crisp, documented, and biased for user-centered experiences.
• Represent the Web & SEO team in cross-functional forums, helping teams understand how best to bring their initiatives to life online.
• Over time, help evolve the web function by expanding experimentation and personalization capabilities and automation. Document technical requirements, create production playbooks, and help teams understand what’s possible within the CMS.

• 6+ years of experience in website management, content strategy, SEO, and analytics, with a proven ability to drive measurable impact on web properties.
• Deep experience with content management systems and a solid understanding of web design, UX/UI best practices.
• Proven track record of launching large projects, developing processes, and balancing multiple incoming requests with competing priorities.
• Skilled at creating cohesive user journeys across web pages, chat surfaces, and other digital touchpoints, ensuring consistency, clarity, and measurable performance.
• Partnered closely with SEO, engineering, brand, UX, and different teams to produce meaningful results.
• Strong written and verbal communicator who can adapt messaging for technical, creative, and executive audiences and drive alignment across teams.
• Natural systems thinker with a track record of building scalable frameworks, workflows, and guardrails that improve efficiency and quality over time.
• Nice to have: experience with…