Digital SEO Marketing Manager

Overview

Digital SEO Marketing Manager

Roto-Rooter Services Company is seeking a hands-on, data-driven, on-site, Manager of SEO to help lead and execute our organic search strategy across a single enterprise website with hundreds of local market landing pages for our corporate home office, located in downtown Cincinnati, OH. This role is both hands-on execution and critical-thinking focused—ideal for someone with a strong SEO foundation who can drive day-to-day execution while continuing to build strategic depth and leadership skills.

The salary range for this position including discretionary bonus is $85,000-$105,000, depending on experience.

You’ll partner closely with external SEO/AI agencies and our internal web development team to prioritize, coordinate/implement, and optimize SEO initiatives that improve local visibility, rankings, and lead volume. The ideal candidate has 3-5+ years of SEO experience, experience managing agency partners, and the ability to learn quickly and operate effectively in a fast-moving, performance-driven environment.

In addition to traditional SEO, this role will help advance our strategy around AEO (Answer Engine Optimization) and LLM optimization to improve discoverability in AI-driven search experiences and conversational interfaces.

You will also be provided with company-paid parking at a nearby parking facility, opportunity for 6% company match 401K, competitive benefits package, and paid vacation time.

Key Responsibilities:

• Own and manage the SEO roadmap and prioritization across hundreds of local market pages, ensuring initiatives align to business goals and performance targets.
• Serve as the primary internal point of contact for our SEO agency, driving alignment, accountability, and clear execution across deliverables.
• Partner with the SEO agency on on-page, off-page, and technical SEO initiatives—providing oversight, feedback, and internal coordination to ensure successful implementation.
• Coordinate with internal web development resources to support agency recommendations and ensure SEO updates are implemented accurately and on schedule.
• Support management and optimization of Google Business Profiles across multiple locations, partnering with agency resources where applicable.
• Review and interpret performance reporting (GA4, Google Search Consols, and agency reporting platform), identifying trends, diagnosing issues, and recommending next actions.
• Lead ongoing communication of SEO performance and priorities to internal stakeholders, ensuring visibility into wins, risks, and upcoming work.
• Stay current on SEO and search platform changes, translating updates into proactive recommendations and testing opportunities.

• Support the AEO/LLM optimization strategy and roadmap in partnership with our SEO agency and internal teams (e.g., ChatGPT, Gemini).
• Prioritize and oversee agency-led initiatives that improve AI-driven discoverability and citations for key service areas (plumbing, drain cleaning, emergency services, water damage).
• Partner with agency to ensure measurement and reporting requirements are in place to track impact and guide ongoing optimization.

• 3-5+ years of SEO experience, including experience partnering with and oversight of agencies/vendors.
• Experience supporting or managing SEO initiatives across a large site with local landing pages.
• Experience optimizing Google Business Profiles in a multi-location environment.
• Strong working knowledge of local SEO, technical SEO, structured data, and mobile-first design.
• Proficiency with SEO and analytics tools.
• Strong communication, prioritization, and project management skills.
• Ability to translate SEO concepts into clear requirements and priorities for developers and partners.

• Experience in home services or other multi-location service industries.
• Demonstrated ability to drive accountability and results through external agency partnerships.
• Experience working in startups or agencies focused on emerging SEO/AI strategies.
• Familiarity with AEO/ LLM optimization concepts and strategies for AI-driven search discoverability.

At…