Senior Paid Media Specialist, E-Commerce

Overview

Summary of the Role: Thomson Reuters is seeking a data-driven Senior Paid Media Specialist, E‑Commerce to own strategy and hands-on execution across paid media channels and platforms including Google Ads and Facebook/Meta Ads for our B2B ecommerce growth.

You will lead full-funnel acquisition and retargeting, optimize product feeds to power Shopping/Performance Max and catalog campaigns, and measure impact via Adobe Analytics. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting to revenue goals.

• Make budget and channel recommendations for investment in paid media marketing programs to deliver against ecommerce sales goals for Print and Digital Software products.
• Own and report on the outcomes of paid media investments, including optimization plans to address gaps between target and actual performance.
• Lead paid media strategy and execution across Google Ads (Search, Shopping, PMAX, You Tube) and Meta (Facebook/Instagram) to drive ecommerce revenue and qualified demand.
• Work with technical teams to generate and optimize product data feeds (Merchant Center, feed tools) to improve coverage, data quality, and performance.
• Run structured testing (audience, creative, landing pages), manage budgets to ROAS/CAC targets, and deliver weekly insights and recommendations.
• Collaborate with Creative, Web, and Sales to align messaging and conversion paths.

• Core channel expertise
  • Google Ads:
    Search, Shopping, Performance Max, You Tube; query mining, negatives, bid strategies
  • Meta (Facebook/Instagram) Ads: prospecting, retargeting, creative/audience testing
  • Feed-based advertising:
    Google Merchant Center; feed tools (e.g., Feedonomics/Data Feed Watch ); data quality rules and troubleshooting
  • Technical feed quality optimization and enhancements via business rules
  • Bidding strategy familiarity and testing including target CPL, ROAS based-bidding

• Optimization and experimentation
  • Structured testing: audiences, creatives, landing pages; incrementality and lift where applicable
  • Budget management and pacing; spend allocation by channel/campaign to targets
• Technical & Analytics Skills
  • Advanced Excel/Google Sheets
  • Adobe Analytics experience
  • Feed optimization tool experience with Feedonomics or similar platform
  • Basic understanding of CRM/marketing automation (Salesforce, Eloqua)
• Collaboration and communication
  • Clear, executive-ready reporting and recommendations
  • Cross-functional partnering with Creative, Web/Rev Ops, Sales

• 3-5 years hands-on B2B paid media experience with direct platform ownership
• Strong history of cross-functional partnership with marketing and web teams
• Bachelor's degree in Marketing, Business, or related field
• Google ads certification
• Demonstrated success driving ecommerce outcomes (transactions, ROAS, CPA/Conv improvements)

#LI-TV1

• Hybrid Work Model: We ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Cult…