Product Manager, Data Products

About us

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

We are thrilled to announce an exciting opportunity for a Data Product Manager to join our dynamic team in Carlsbad, CA! This hybrid role offers the unique blend of working collaboratively within our Carlsbad office and the flexibility of remote work.

In this pivotal role, you will architect the foundation for how we collect, store, govern, and activate customer data across our Advertising and Media/Entertainment business lines. You will serve as the central orchestrator between data engineering, legal, privacy, business partners, and analytics teams to build a comprehensive, privacy-first data ecosystem that unlocks personalization, targeting, and insights while maintaining the highest standards of compliance and user trust.

• Define and drive the end-to-end product strategy for first-party user data, including collection methodology, storage architecture, governance frameworks, and activation use cases
• Establish the data roadmap that aligns with business priorities across Advertising and Media/Entertainment verticals
• Identify strategic opportunities to harness first-party data for competitive advantage, revenue growth, and improved user experiences

• Determine what user-level data we need to collect, where it should live, and how it should be structured for maximum utility and compliance
• Define data retention policies, access controls, and security protocols in partnership with IT and information security teams
• Design taxonomy and classification systems for user attributes, behaviors, and segments that serve multiple business use cases

• Partner closely with legal and privacy teams to ensure compliance with global regulations (GDPR, CCPA, ePrivacy, etc.) and emerging privacy standards
• Develop privacy policies, consent management frameworks, and user communication strategies
• Champion privacy-by-design principles and implement privacy-enhancing technologies

• Define and prioritize data use cases that drive value for Advertising (audience targeting, attribution, measurement) and Media/Entertainment (content personalization, recommendations, engagement) business lines
• Translate business needs into technical requirements and data specifications
• Build frameworks for audience segmentation, identity resolution, and cross-platform data integration

• Drive analytics strategy to extract actionable insights from first-party data
• Establish benchmarks and measurement frameworks to quantify the impact of data initiatives
• Design experimentation approaches (A/B testing, incrementality studies) to optimize data-driven personalization and targeting

• Collaborate with engineering and data science teams to build scalable, reliable data platforms and pipelines
• Enable sales, marketing, and product teams with data capabilities, tools, and education
• Communicate data strategy, progress, and insights to executive leadership and key partners

• Bachelor's degree or equivalent experience in Computer Science, Engineering, Data Science, Business, or equivalent
• 8+ years of product management experience, with 3+ years focused on data products, customer data platforms, data strategy, or Mar Tech/AdTech ecosystems
• Proven track record of building and scaling first‑party data capabilities in sophisticated, multi‑business‑line organizations

• Deep understanding of data platform technologies (CDPs, data warehouses, data lakes, identity graphs)
• Solid grasp of data modeling, ETL/ELT processes, API integrations, and data pipeline architectures
• Knowledge of identity resolution methodologies, data enrichment strategies, and data quality…