EverPro - Senior Manager of Lifecycle Marketing; Remote

Overview

Ever Commerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its Ever Pro, Ever Health, and Ever Well brands specializing in Home, Health, and Wellness service industries, Ever Commerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications.

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The Senior Lifecycle Marketing Manager is a critical, high-impact role responsible for driving lifecycle performance, pipeline efficiency, and long-term customer value across a diverse portfolio of SaaS brands. This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence. You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leading complex marketing automation platform (MAP) strategy, with a primary focus on Marketo.

This role blends strategic ownership, technical depth, and people leadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone.

Lifecycle Strategy & Business Impact

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value.

• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes.

• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI.

Platform Migration & Marketing Automation Leadership

• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:

• Campaigns, programs, content, and landing pages

• Reporting and analytics

• Scoring models, data architecture, compliance, and governance requirements

• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design.

• Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle.

Campaign Execution & Optimization

• Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.

• Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends.

• Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement.

• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.

Cross-Functional Partnership

• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency.

• Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities.

• Collaborate with Sales, Rev Ops, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities.

Prioritization & Operational Excellence

• Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not…