Marketing Operations Specialist

This job is with Danaher, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Integrated DNA Technologies (IDT), one of  Danaher’s  15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Our team at Integrated DNA Technologies (IDT), is united by a commitment to collaboration and scientific excellence, building on a strong foundation of innovation, expertise, and reliability. Guided by our vision to help researchers rapidly move from the lab to life-changing advances, we work closely with global partners to accelerate progress and genomics breakthroughs across fields like cancer, infectious disease, rare genetic disorders, and more.

At IDT, you’ll be part of a culture rooted in continuous learning and improvement—where your growth fuels our mission to accelerate the pace of genomics and helps shape a healthier, brighter future for all.

Learn about the  Danaher Business System  which makes everything possible.

The  Marketing Operations Specialist  is responsible for executing and optimizing digital marketing programs across our global marketing automation ecosystem. This role drives operational excellence in email marketing, lead flow, data integrity, and campaign performance reporting, ensuring that demand generation programs scale efficiently and deliver measurable impact. This position reports to the  Director, Digital Marketing & Operations  and is part of the  Global Marketing Team .

This is an on-site role for designated locations

In this role, you will have the opportunity to:
Execute, optimize, and support  email, nurture, and trigger‑based campaigns  in Marketo, ensuring accurate setup, testing, scheduling, and deployment.
Maintain  lead data integrity and flow  across Marketo and Salesforce, including imports, segmentation, scoring, routing, and sync monitoring.
Support and enhance  email and landing page templates , including HTML/CSS edits, QA, and brand adherence.
Monitor campaign performance and deliver  clear reporting on KPIs , engagement metrics, and database health for stakeholders.
Proactively monitor  deliverability, compliance, and sender reputation , addressing issues related to privacy regulations and email best practices

The essential requirements of the job include:
Bachelor’s degree or equivalent combination of education and experience.
Multiple years of hands‑on experience with  marketing automation platforms , specifically Marketo.
Working knowledge of  CRM integrations , preferably with Salesforce, including lead lifecycle management.
Demonstrated experience with  email marketing best practices , data segmentation, and audience targeting.
Proficiency with  Excel or similar tools  for data analysis, reporting, and performance tracking

Travel, Motor Vehicle Record & Physical/Environment Requirements:
Minimal travel (up to 5%) for team meetings or training

It would be a plus if you also possess previous experience in:
Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification.
Hands-on experience with Salesforce, CMS platforms, or Google Analytics
Basic HTML/CSS development for email and landing page optimization.

IDT, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at  Danaher Benefits Info .

At IDT we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is…