Manager Demand Generation

BRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale our demand engine across paid media, organic social, lifecycle nurture, events/webinars, and partner initiatives—turning campaigns into qualified leads, sales opportunities, and revenue. Success is measured by pipeline generated, lead quality, conversion rates, and ROI.

• Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
• Build and run multi-channel acquisition programs (Linked In, Google/You Tube, Meta, and emerging channels)
• Develop persona-based campaigns and offers that convert into meetings and opportunities
• Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
• Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
• Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
• Manage budgets, forecasting, and performance benchmarks to maximize ROI
• Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
• Champion experimentation and continuous optimization across channels and campaigns
• Present results, insights, and recommendations to senior leadership

• Pipeline created / influenced
• SQLs and meetings booked
• Conversion rates (lead → MQL → SQL → opportunity)
• CPL, cost per opportunity, CAC-to-pipeline ROI
• Speed-to-lead, lifecycle progression, nurture conversion

• 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
• Proven success generating measurable pipeline through multi-channel programs
• Strong CRM + marketing automation experience (Hub Spot/Salesforce/Marketo/etc.)
• Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
• Strong communicator with ability to align Sales + Marketing around pipeline outcomes
• High-energy, hands-on, fast-moving operator with high standards

This is a remote/work-from-home role and the salary range is $90,000 - $105,000 per year.