Revenue Growth Marketer

Performance & Revenue Growth Marketer (Part Time, Remote)

PLEASE APPLY at  directly with resume and cover letter. We will not look at resumes on Linked In.

The Candidly
: A lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. Happi

ER.

| Instagram

We’re a digital-first lifestyle brand that writes about style, beauty, trends, health, recipes, exercise, home, and marriage. You know, the big stuff. Everyone is welcome, but our target demo is grown-ups who want smart, skeptical, but fun takes on how to live better.

We’re hiring a Performance & Revenue Growth Marketer to directly own and grow total site revenue at The Candidly.

This is a hands-on role focused on performance and outcomes, not brand marketing or social content. You’ll drive growth across paid acquisition, affiliate commerce, and newsletter growth and retention
, using data to identify the highest-impact opportunities and scale what works.

This role is about identifying and pulling the highest-impact revenue levers—not doing everything at once
. You should love analyzing data, pressure-testing assumptions, and turning insights into measurable results.

• Own paid performance across Meta Ads Manager (and additional channels as appropriate)
• Drive efficiency across CAC, ROAS, RPM, and LTV
• Develop and execute structured testing frameworks across creative, targeting, and landing paths
• Allocate and optimize spend to maximize revenue and profitability

• Partner with editorial and commerce to grow affiliate revenue across Amazon, Shop My, Impact, Skimlinks
  , and direct partners
• Optimize affiliate funnels: content placement, CTAs, linking strategy, and conversion paths
• Monitor revenue performance, identify trends, and scale what’s working

• Own newsletter growth strategy focused on subscriber acquisition, engagement, and retention
• Improve signup conversion and lifecycle performance through segmentation and testing
• Align newsletter strategy with broader revenue and traffic goals

• Use GA4 and platform reporting to track performance across the full funnel
• Build and maintain dashboards tied to revenue, efficiency, and subscriber growth
• Translate data into clear insights and prioritized action plans
• Lead A/B and multivariate testing across paid, on-site, and newsletter flows

• Growth in total site revenue driven by paid, affiliate, and newsletter channels
• Improved paid efficiency (CAC, ROAS, RPM)
• Sustained growth in high-quality newsletter subscribers and retention

• 5–8 years of experience in performance or growth marketing for digital media, commerce, or subscription businesses
• Proven experience owning revenue outcomes
  , not just channel execution
• Deep hands-on experience with:
• Meta Ads Manager
• GA4
• Newsletter/ESP platforms (Mailchimp, Klaviyo, Convert Kit, or similar)
• Strong background in paid acquisition, affiliate commerce, SEO, and lead generation
• Highly analytical, self-directed, and comfortable working in a lean environment
• Excellent critical thinker who knows what to test, what to stop, and what to scale

Please email with your resume and a cover letter
.

We will not review applications submitted through Linked In.