Senior Director Products; Remote

What You Will Do:

• Develop and execute a long-term roadmap for Acxiom’s Real  identity resolution products, aligning business priorities, client needs, and market dynamics.

• Direct the Real  portfolio from concept through launch, adoption, and optimization, ensuring alignment with privacy regulations (CPRA, GDPR, HIPAA) and interoperability standards.

• Act as the central hub between design, engineering, legal, compliance, marketing, and distribution to ensure strategic alignment and seamless product delivery.

• Perform market research, competitive analysis, and voice-of-client studies to inform product positioning and differentiation.

• Promote emerging technologies (identity graph enhancement, consent management, privacy-preserving tech) to maintain Acxiom’s leadership in ethical identity management.

• Build and maintain business cases, pricing models, and go-to-market strategies to maximize revenue growth and profitability across Real .

• Evaluate buy/partner/build options to accelerate product maturity and ecosystem connectivity across platforms and partners.

• Partner with Acxiom’s Legal, Privacy, and Security teams to embed compliance and permissible data use across every stage of product design and execution.

• Provide progressive leadership to a high-performing product management team, mentor emerging product talent, and represent Acxiom’s Real  leadership externally at conferences, industry panels, and client forums.

• Bachelor’s degree in business, computer science, or related field

• 12+ years of product management or product strategy experience, with at least 5 years in data, identity, or digital marketing technology domains

• Proven success leading large-scale, cross-functional product portfolios with measurable business outcomes

• Deep understanding of identity management, data ethics, privacy regulations, and addressability solutions

• Strong communication, storytelling, and executive stakeholder engagement skills

• Comfortable presenting to executive audiences, clients, and industry stakeholders; capable of articulating complex identity and privacy concepts with clarity and influence

• Willingness to travel up to 20% for client meetings, industry events, and cross-functional alignment sessions

• Experience in developing Real , digital identity, or consent-based data ecosystems.

• Familiarity with major marketing technology and data platforms (Adobe, Salesforce, Live Ramp, etc.).

• Recognized subject matter expert (SME) in identity and data ethics, with demonstrated thought leadership in client-facing pitches, executive briefings, or industry conferences

• Proven ability to serve as a “voice of identity” representing Acxiom’s innovation and leadership in privacy-first, ethical data practices across external forums and client engagements

#GD17

Location:

Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:
Please see our CCPA/CPRA Privacy Act notice here ().

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants:
This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in…