Associate Manager, Media & Paid Strategy; Remote

Overview

ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management group, we oversee all aspects of the vacation—from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our brands offers unique benefits and a wide portfolio of destinations.

Grow your career as Media & Paid Strategy Associate Manager within ALG Vacations. You will be responsible for developing, executing, and optimizing ALG Vacations’ paid and emerging media strategies. This role applies analytical insight and strategic judgment to enhance media performance, partnering with cross-functional teams to drive innovation and measurable growth across digital platforms. It blends creative campaign management with performance analytics, collaborating with the Emerging Media team to refine strategy, test content, and identify new opportunities for innovation.

This position is ideal for a social-savvy, data-minded marketer and plays a key part in advancing ALG Vacations’ digital presence.

• Develop and refine paid and emerging social media strategies that support brand, revenue, and engagement goals (Meta, Tik Tok, Linked In, etc.).
• Collaborate with internal teams and external partners to align paid efforts with broader brand and B2B marketing objectives.
• Monitor, analyze, and report on campaign performance, delivering actionable insights and recommendations to improve ROI and engagement.
• Proficient in budget management, media planning, and audience segmentation across emerging media channels.
• Stay current on social platform trends, new ad formats, and emerging tools to identify opportunities for innovation.
• Partner with creative and content teams to test ad creative, messaging, and placements to maximize performance.
• Support organic social strategy through analytics, trend monitoring, and content recommendations.
• Develop best practices, playbooks, and reporting frameworks for paid and emerging media initiatives.

• Bachelor's degree in a related field (e.g., communications, marketing, journalism, business) or equivalent experience.
• 2+ years of experience in paid media, digital marketing, or analytics roles.
• Proficient in MS Office; social media knowledge required.
• Strong communication and writing skills; proficiency in various media platforms and software.
• Analytical skills and experience with data analysis tools; experience in marketing and paid media.
• Knowledge of emerging technologies and trends; ability to work independently and as part of a team.
• Domestic and international travel as requested (5-10%).

The position responsibilities outlined above are not all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

It all begins when our client’s book with ALG Vacations. As North America’s leading tour operator, we keep our standards as high as our passion for travel, working with our agents to ensure every client’s vacation exceeds expectations. We are an industry innovator that combines the expertise of many brands. ALG Vacations consistently delivers value to travelers and strong performance to resort owners and partners by leveraging our portfolio across multiple segments, including:

• Vacations:
  The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually.
• Destination Management Services:
  Best-in-class DMS provided by Amstar® DMC and Worldstar®.
• Loyalty Program:
  Unlimited Vacation Club®.
• Technology Solutions:
  Trisept Solutions® connecting over 88,000 travel agents with leading travel suppliers.

Since 2021, ALG Vacations has proudly been part of Hyatt. Hyatt believes in the power of belonging—making people feel at home no matter where they are in the world. Since 1957, Hyatt colleagues have been at the heart of driving Hyatt to become one of the world’s leading and fastest-growing hospitality brands,…