Manager, Digital Marketing & Technology; Hybrid​/Remote

At North Bay Health, the Manager, Digital Marketing & Technology is a critical role for a strategic thinking, a hands-on digital manager to ensure that North Bay’s web site, internal and external digital platforms, channels and paid campaigns are optimized, aligned and delivering measurable impact for consumers, patients, other audiences and the organization. Reporting to the AVP of Digital Strategy in Marketing and Communications, the role will provide oversight to a web developer and performance marketing specialist and collaborate cross-functionally to strategize, plan and execute platform rebuilds and enhancements to create an impactful consumer experience that drives patient acquisition, enables conversions and creates loyalty.

At North Bay Health, our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well‑being of our community by providing accessible, high‑quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey.

Bachelor’s degree in Marketing, Communications, Digital Media, IT, Business, or a related field.

• Bachelor’s degree in Marketing, Communications, Digital Media, IT, Business, or a related field.
• A combination of Equivalent experience and education equal to 8 years may be considered in lieu of formal education.

• Certifications and prior training preferred, but not required, in technology and CMS platforms (Sitecore, Adobe or Salesforce most likely), project management (CSPO, CSM, PMP), paid media, (Google Ads, Meta Blueprint), Analytics (GA4, PIWIK Pro), programmatic buying, Salesforce Marketing cloud, HIPAA compliance by a prior employer, or WCAG training via W3C.

• Five (5+) years of experience in digital marketing, web strategy, or digital product management, with at least 1–2 years of supervisory or team lead experience.
• Experience with digital marketing technologies, structures and strategies including CMS/UXP, Intranet (such as Sharepoint), CRM, analytics, performance marketing, consumer engagement and patient acquisition.
• Experience working with or within regulated industries (healthcare, finance, etc.) preferred.
• Prior experience in a health system, hospital marketing department, or healthcare‑focused agency preferred.
• Knowledge of the patient decision journey and healthcare consumerism trends preferred.

• Strong understanding of conversion optimization and digital attribution models.
• A high degree of judgement and application of problem‑solving and critical thinking skills.
• Graphic design skills, as well as excellent written and verbal communication skills are essential for this position.
• Ability to work cross functionally and the ability to manage multiple simultaneous initiatives.
• Familiarity with EHR, physician data, and technology most often integrated to achieve healthcare digital front door.
• Experience in regulated industries such as healthcare preferred.
• Familiarity / proficiency in some of the following:
  Content Management Systems / User Experience Platforms (such as Sitecore, Adobe, Drupal, Wordpress, Optimizely), Customer Relationship Management (CRM) (such as Salesforce Health Cloud, Microsoft Dynamics, WebMD Health Ignite, Practice Pro or other healthcare specific solutions), Web analytics and tag management.
• Digital experience strategy – ability to translate consumer needs into scalable digital solutions aligned with business and brand goals.
• Cross‑functional leadership – collaborate across marketing, IT, clinical, patient access, compliance, and vendor partners.
• Roadmap planning – prioritize features and improvements based on KPIs, user feedback, and system readiness.
• Regulatory awareness – strong understanding of HIPAA, accessibility (WCAG), OCR tracking guidance, and data governance in healthcare.

• Demonstrates the True North values. The True North values are a set of value‑based…