AVP, Marketing Platform Enablement Manager

Role Summary/Purpose

The Marketing Platform Enablement Manager (TEM) is responsible for executing and maintaining seamless integrations between Adobe Workfront and key enterprise systems (Zeta, Coupa, Salesforce/JIRA) and other marketing tools. This role focuses on ensuring smooth data flow, process automation, and alignment across various marketing technology ecosystems to support marketing campaign execution, workflows, and performance insights.

The ideal candidate possesses hands‑on expertise in Adobe Fusion for orchestrating workflows and managing complex integrations, with a strong technical understanding. Reporting to the VP of Marketing Platform Enablement, the role works closely under the direction of the integration leader.

Beyond traditional integration, the role plays a critical hands‑on role in enabling AI‑assisted Marketing operations. The candidate will embed Generative AI tools (COTS or custom LLM‑based models) into the Adobe Workfront ecosystem to drive efficiency and intelligence at every stage of the marketing process.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.

• Deployment and enhancement of existing integrations across Adobe Workfront, Zeta, Salesforce/JIRA, Digital Asset Management (DAM), Coupa, and other marketing platforms.
• As a Product Owner, lead the integration of generative AI platforms into our marketing content and workflow automation processes; co‑create with the Product Manager a product roadmap for AI‑powered automations that streamline campaign brief creation, automate metadata generation, produce content summaries, and enforce quality control through governance frameworks.
• Collaborate closely with cross‑functional teams to prioritize features that leverage AI to enhance efficiency, consistency, and scalability across marketing operations.
• Build and maintain Adobe Fusion workflows for robust logic, monitoring, and governance alignments.
• Collaborate with Mar Tech and business leads to translate the marketing process needs into integration solutions. Maintain system documentation, data mappings, and integration playbooks to ensure operational continuity.
• Monitor integration performance, troubleshoot issues, and optimize for continuous improvements.
• Manage the beta testing schedule for Adobe Workfront’s quarterly product releases within Adobe Fusion.
• Ensure platform decisions are guided by significance to the enterprise, impacts to the business, risk management, and the organization.
• Facilitate the development of policies that govern appropriate data stewardship and compliance across the platform.
• Monitor regulatory guidelines, compliance‑related guidance, and emerging industry trends to determine their impacts on future state.
• Communicate closely with product managers, functional users, and delivery organizations to ensure consistency across projects and products in the platform.
• Create business cases for introducing new technologies and upgrading existing platforms.
• Work closely with our Data Insights team to ensure coordination with leadership reporting and dashboard development, as well as providing relevant input into key metrics design.
• Develop deep understanding of existing Marketing Technology stack, technical infrastructure, and contribute to ongoing Mar Tech Agile program to aid in delivering optimization goals.
• Perform other duties and/or special projects as assigned.

• Bachelor’s degree or, in lieu of a degree, high school diploma/GED and 6+ years of work experience with an emphasis on technology and application management.
• 3+ years’ experience with Work Management applications, automation solutioning, system integrations, and business process knowledge, including Workfront & Fusion.
• Experience integrating Generative AI platforms into marketing content or workflow automation.
• Hands‑on experience with…