Performance Marketing Manager; Native Advertising

Responsibilities

• Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets
• Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards
• Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks
• Translate complex datasets into actionable insights that materially improve performance and competitive advantage
• Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy
• Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team
• Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency
• Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value

• 3-7 years of experience in performance marketing, preferably in the insurance lead generation vertical
• Proven track record of managing and optimizing native advertising campaigns in high-value, considered purchase verticals
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
• Experience with marketing analytics tools and platforms such as Looker
• Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms
• Excellent project management skills with the ability to thrive in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience)
• Highly quantitative mindset with a data-driven approach to decision-making

• Health, dental, and vision benefits
• 401(k) with company match
• Fully Remote Role – flexible location with virtual team collaboration
• Entrepreneurial culture with direct impact on company growth
• Opportunities to lead and scale campaigns in multi-million-dollar verticals