Remote Enterprise Opener; Strategic Accounts - Canada

Brafton is a large and established content marketing agency. Our full-scale, in-house teams create exceptional content to execute on custom, data-led strategies, delivering strong measurable results. Since 2008, we've been a leading content marketing provider and a full-service digital marketing partner for brands needing results from content, SEO, and digital campaigns.

Our growth is fueled by our people. We are building an enterprise pipeline engine to match the scale of our delivery.

This role is remote and open to applicants throughout Canada.

Are you a senior Enterprise level opener, looking for your next challenge, with the opportunity to build a team? The Enterprise Opener (Strategic Accounts) is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.

This is a professional, account-based prospecting role, not high-volume and generic. It’s designed for an outbound expert who:

• Thrives in account-based prospecting.
• Understands enterprise buying cycles.
• Consistently creates interest with executives through sharp positioning, research-driven outreach, and confident discovery.

You will partner closely with enterprise sales leadership to target priority accounts, multi-thread stakeholders, and generate pipeline for strategic, high-value engagements.

Previous enterprise experience in a comparative role is essential (5-10 years). Applicants without such experience will not be considered.

• Own outbound prospecting into strategic enterprise accounts across defined target segments.
• Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
• Engage senior stakeholders (Director/VP/Head/CMO) through:
  • Phone outreach
  • Email campaigns
  • Linked In engagement and social selling
  • Targeted multi-touch sequences
• Conduct high-quality discovery conversations to uncover business drivers including:
  • Growth goals and pipeline targets
  • SEO and organic visibility challenges
  • Content velocity and scale needs
  • Internal resourcing constraints
  • Performance marketing priorities
  • Brand authority and thought leadership initiatives
• Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
• Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
• Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
• Provide feedback loops to marketing and leadership on what’s resonating in the enterprise market.

• You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations. You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses.

• Bachelor’s degree required.
• 5+ years experience in prospecting specifically at the Enterprise level.
• Demonstrated success booking meetings with enterprise-level decision-makers
  .
• Proven ability to open net-new accounts (not just inbound follow-up).
• Strong discovery skills and the ability to create urgency without being transactional
  .
• Comfortable navigating longer buying cycles and multi-stakeholder environments.
• Excellent written communication with a professional, executive tone.
• Confident phone presence and objection-handling skills.
• Strong working knowledge of digital marketing concepts, including:
  • Content strategy and production at scale
  • SEO performance and search visibility
  • Inbound marketing and lead generation
  • Paid media and conversion considerations
  • Analytics and reporting expectations for enterprise teams
• High proficiency with prospecting and research tools such as:
  • Linked In Sales Navigator
  • CRM systems (Hub Spot and/or Salesforce)
  • SEMrush, Similar Web, Google Analytics or equivalent
  • Outreach, Salesloft, or Apollo (nice to have)

• Consistently generating qualified meetings with large target accounts.
• Securing meetings with VP and…