Media Manager

Position Summary

The Performance Media Manager is a data-driven strategist responsible for the flawless execution and optimization of multi-channel advertising campaigns. Reporting to the Head of Media, this role acts as the bridge between creative vision and measurable business growth for our brand clients and artist roster. In a rapidly evolving landscape, you will leverage advanced analytics, AI-driven tools, and deep industry knowledge to maximize Return on Ad Spend (ROAS).

This role requires an agile mindset to manage a diverse media mix ensuring every dollar invested delivers impact.

• Formulate and drive full-funnel marketing plans that bridge awareness, engagement, and conversion for high-profile artists and brands.
• Deploy and manage complex campaigns across a modern media mix:
  Social (Meta, Tik Tok, Reddit), Video (You Tube, CTV), Streaming Audio (Spotify, Pandora, Podcast Ads), and Programmatic.
• Execute advanced bidding tactics and experiment to navigate fluctuating auction dynamics.
• Manage bottoms‑up forecasts and budget allocation, ensuring precise pacing across substantial monthly budgets to meet client goals and market demands.

• Perform ongoing campaign optimizations across audiences, placements, creative formats, devices, and geographies to drive media efficiency.
• Utilize Google Analytics 4 (GA4) and data visualization tools (e.g., Looker Studio) to monitor consumer journeys and identify friction points in the conversion funnel.
• Develop and maintain a measurement framework that aligns with modern attribution realities, utilizing incrementality testing and first-party data to validate performance beyond last-click attribution.
• Provide future forecasts and scenario modeling to predict outcomes based on varying budget levels and potential market shifts.

• Implement and validate tracking pixels and tags (GTM, Conversions API, etc.) to ensure accurate data capture in a cookieless environment.
• Troubleshoot performance issues such as ad disapprovals, tracking discrepancies, or platform API errors to minimize downtime.
• Collaborate with creative and artist relations teams to provide data-backed feedback on creative performance, guiding the development of "breakthrough" content that resonates.
• Create insightful reporting that translates complex metrics into clear, actionable narratives for stakeholders, highlighting key wins and strategic next steps.

• 4+ years of hands‑on experience managing paid media campaigns, preferably within an agency, entertainment, or high‑growth tech environment.
• Expert proficiency in major ad platforms:
  Deep knowledge of Meta Ads Manager, Google Ads, Tik Tok Ads, and DSPs.
• Strong understanding of modern digital metrics:
  Advanced grasp of ROAS, LTV, CAC, CPM, and attribution modeling.
• Technical fluency:
  Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Excel/Google Sheets (Pivot tables, VLOOKUPs, data modeling).
• Analytical & Strategic Mindset:
  Ability to synthesize data into strategy and forecast future trends.
• Adaptability:
  Proven ability to manage bulk edits and pivot strategies quickly across multiple accounts in a fast‑paced industry.
• Passion for Innovation: A genuine drive to test beta features, new platforms, and emerging ad tech solutions.
• Availability:
  This opportunity is in-office Monday through Thursday, with remote work on Fridays.