Manager, AI & Digital Marketing Strategy

Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.
• Consistently ranked among SIA’s Largest Staffing Firms in America.
• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.
• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

The Manager, AI & Digital Marketing Strategy, is responsible for leading the enterprise-wide AI strategy across both candidate acquisition/engagement and client marketing, accelerating growth, efficiency, and customer experience. This leader will define the AI vision and roadmap, build and manage a high-performing team, and deliver measurable outcomes. The ideal candidate blends deep AI/ML and Mar Tech fluency with pragmatic execution, change leadership, and a strong bias for measurable business impact.

• Define and socialize a multi-year AI strategy and operating model spanning candidate and client journeys; align to growth, efficiency, and experience KPIs.
• Prioritize a clear portfolio of use cases (e.g., AI recruiter agents, next-best-action/personalization, campaign optimization, lead scoring, conversational AI, creative generation, intelligent routing).
• Lead cross-functional delivery of AI initiatives from discovery to scaled rollout; manage backlogs, milestones, risks, and dependencies.
• Operationalize AI agents and decisioning across channels (web, app, email/SMS, chat/voice, paid media), ensuring seamless orchestration with Mar Tech/AdTech, CDP, CRM, and data platforms.
• Embed responsible AI practices (bias detection/mitigation, transparency, consent, privacy) and vendor risk management.
• Evaluate and manage AI/Mar Tech/AdTech vendors and SOWs; own budget planning, ROI models, and commercial negotiations aligned to outcomes.
• Deliver quarterly readouts showing EBITDA impact, revenue lift, funnel efficiency, and operational productivity gains.

• Strategic Leadership:
  Demonstrated ability to set an enterprise AI/Mar Tech vision and translate it into a prioritized, outcomes-based roadmap.
• AI/ML & GenAI Fluency:
  Hands-on experience with use cases like recommendation systems, predictive scoring, generative content/creative, conversational AI/agents, and marketing decisioning.
• Omnichannel Personalization:
  Expertise connecting AI to real-time orchestration across web/app, CRM, CDP, email/SMS, paid media, and contact center.
• Data & Measurement:
  Strong understanding of data architecture (CDP/MDM, feature stores, event streaming), experimentation, incrementality, and marketing attribution.
• Program Execution:
  Proven track record leading complex, cross-functional programs with clear milestones, governance, and change management.
• People Management:
  Successful history building and developing high-performing, multidisciplinary teams.

• Bachelor’s degree OR High School Diploma/GED plus equivalent experience.
• 8+ years in digital marketing, growth, or product with 3+ years driving AI/ML related initiatives.
• Prior experience in healthcare, staffing, marketplaces, or highly regulated industries is a plus.

• Relevant business and digital technology experience
• Familiarity with agile delivery, product discovery, experimentation frameworks, and model lifecycle management.
• Experience managing large optimizations for multiple brands

• Work is performed in an office/home office environment.
• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

• Respect
• Passion
• Continuous Improvement
• Trust…