The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network. We build and nurture relationships with Channel Partners (VARs, Services Partners, Distributors, Systems Integrators), Technology Partners (ISVs, App Partners) and Strategic Alliances to support Asana customers across geographies through our partners' specialized expertise, consulting and technical capabilities. Our team collaborates closely with internal cross‑functional teams to align partner efforts with company objectives and ensure that partners are engaged through comprehensive enablement, program support and resources.
As a quota‑carrying Channel Partner Lead you will report to and work closely with our Head of EMEA Channel Partnerships to drive and shape the future of Channel Business across the Nordics and Be Ne Lux region. You will be building up the Partner Ecosystem in this fast growing region and act as the Face of Asana for Channel Partners ranging from Value‑added Resellers and Solution Partners to Service Delivery and Tech Integration Partners.
You will be a part of our Global Channel Partnerships Team, which is focused on building and driving efficient, sustainable and scaling paths through our partner ecosystem to win and manage successful, profitable and long‑term customer relationships.
This role is based either in Sweden (remote) or in London with an office‑centric hybrid schedule. The standard in‑office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in‑office requirements.
Whatyou’ll achieve:
- Develop and manage long‑term partner relationships throughout our ecosystem.
- Track and be responsible for metrics in your assigned region(s) Nordics & Benelux, primarily go to market plans, pipeline and revenue, that indicate partner success. You will own a quota.
- Identify, recruit, and onboard partners in the EMEA NORTH region (OKRs)
- Execute a scalable and in‑depth onboarding experience for partners
- Collaborate with partners to develop a strong regional plan and manage co‑marketing activities such as events, webinars, etc.
- Maintain and support ongoing partner relationships, including partners’ capabilities to provide post‑sales services
- Work cross functionally with our internal teams to ensure our partners have the support and materials they need to succeed
- Work cross functionally with our direct sales team to build and execute successful hybrid (co‑sell) motions.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making
- 6+ years of previous channel experience with a cloud software company
- Experience with various IT partnerships such as Solution Providers, AWS, Distributors, Large Account Resellers, and SI’s
- Fluency in English and Swedish
- Have strong working knowledge of Swedish and Netherlands markets
- Thoughtful about the strategy and metrics you set, but also able to execute on those
- Identifies major strategic initiatives and creates a plan to execute against them
- Builds trust and respect in all their working relationships, , multi region partner leaders/stakeholders
- Produces and reports on strategic plans and initiatives for the assigned territory
- Knowledgeable about the B2B/SaaS sales motion, and able to ensure that partners can successfully replicate that when selling Asana
- Collaborative Work Management experience highly valued
- Experience in closing deals and working with mid market and Enterprise segments
- Experience selling to EMEA North based organisations via channel partners
- Experience working in a hybrid (co‑sell) sales environment
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value…
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