Online Lifecycle Marketing Sr. Manager

Overview

Immigration sponsorship is not available for this position

What you can expect

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact  will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value.

The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom’s self-serve and ecommerce motions. We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription - grounded in product signals, experimentation, and strong measurement.

• Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion.

• Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys.

• Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk.

• Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes.

• Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth.

• Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.

• Apply 13+ years of experience in lifecycle marketing, product growth, or monetization leadership within PLG-driven SaaS or subscription businesses at scale.

• Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization.

• Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority.

• Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions

• Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms.

• Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages.

• Demonstrate Experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment

Minimum:

$

Maximum:

$

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note:

Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

Anticipated Position Close Date:

02/17/26

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ((Use the "Apply for this Job" box below).) for more information.

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone,…