Digital Marketing Senior Strategist

What You'll Do

Challenge the status quo. Shape digital journeys. Make an impact.

Are you a digital marketing leader who thrives at the intersection of strategy, technology, and customer experience? At Principal, we’re looking for a Digital Marketing Senior Strategist to own and evolve our flagship digital experience at —helping turn complex customer needs into intuitive, high‑impact digital journeys.

In this highly visible role, you’ll act as the digital journey product owner, partnering across marketing, digital, and technology teams to deliver meaningful improvements to how customers engage with our brand. Reporting to the Head of U.S. Segment and Digital Marketing, you’ll influence priorities, guide execution, and ensure customer insights are embedded in everything we deliver.

• Own and evolve Principal Asset Management’s website—ensuring performance, stability, and continuous improvement of
• Lead major web initiatives, including migrating legacy and regional sites into a unified digital experience.
• Serve as the go‑to digital expert, managing website and analytics questions, insights, and requests across the organization.
• Translate business and customer needs into action, gathering requirements and partnering with digital and technology teams to prioritize and deliver enhancements.
• Drive strategic growth initiatives, including user identification, journey mapping, and lead nurturing across digital channels.
• Set and manage priorities, breaking down complex work into clear, value‑driven roadmaps aligned with business objectives.
• Collaborate and influence across teams, leveraging strong partnerships to solve problems, innovate, and deliver customer‑centric solutions.

• Bachelor’s degree or equivalent experience.
• 7+ years of experience in digital strategy, journey ownership, or product management.
• Experienced in journey mapping, lead nurturing, and data‑informed decision‑making.
• A strong communicator who can influence, align, and negotiate with diverse stakeholders.
• Strategic, collaborative, and comfortable operating in complexity.
• Experience in asset management or financial services, particularly with financial advisor or institutional investor audiences, is a plus.

Operating at the intersection of financial services and technology, Principal builds solutions that help people and businesses achieve long‑term financial security. As a purpose‑led organization with more than 140 years of trust, we’re committed to innovation, integrity, and putting customers first.

Join us—and help shape digital experiences that truly matter.

Salary ranges below reflect targeted base salaries. Non‑sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non‑Exempt expressed as hourly; Exempt expressed as yearly): $104,400 - $187,200 / year

• Des Moines, IA: $110,200 - $148,200 / year
• Charlotte, NC: $116,000 - $156,000 / year
• Chicago IL / Denver, CO: $127,600 - $171,600 / year
• New York City / Seattle, WA: $139,200 - $187,200 / year

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short‑term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

No

This role will be located in either Des Moines IA, Seattle WA, New York NY, Charlotte NC, Chicago IL or Denver CO and will benefit from an in‑office hybrid work arrangement blending at least three office days in a typical workweek with remote work.

At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization)…