Marketing Web Operations Specialist

The Role

We’re seeking a Performance Marketing Landing Page Specialist to own the design and technical execution of landing pages for our lead generation campaigns. This is a client-facing role ideal for someone who thrives on precision, loves troubleshooting technical challenges, and can bridge the gap between design and implementation. You’ll work with client-provided assets to create conversion-optimized landing pages for performance marketing campaigns, serving as the go-to expert for landing page best practices, platform troubleshooting, and ensuring flawless execution from intake to launch.

You are highly organized, a natural problem solver, and strong communicator that is comfortable troubleshooting potential issues that may arise.

• Build and launch landing pages in Unbounce with a focus on conversion optimization, message match, and CTA hierarchy
• Design landing pages using provided assets and our best practices playbook, developed with over 15 years of campaign data and experience.
• Own the full build lifecycle: intake review, asset preparation, page build, QA, and pre-launch testing
• Troubleshoot platform issues independently using documentation and code inspection tools
• Implement forms (Jotform), scripts, tracking pixels, and other technical integrations
• Ensure responsive/mobile optimization across all deliverables
• Maintain organized workflows, naming conventions, and QA checklists
• Serve as internal point of contact for landing page execution questions and best practices
• Communicate blockers, questions, and status updates clearly and proactively

• 2-3 years of experience building landing pages.
• Hands‑on experience with Unbounce and Jotform (or similar landing page/form builders)
• Working knowledge of HTML/CSS for styling adjustments and minor debugging
• Familiarity with responsive design principles and mobile optimization
• Understanding of form setup, routing, and script placement/validation
• Experience with code inspection tools for troubleshooting
• Knowledge of landing page best practices: conversion-focused layouts, CTA hierarchy, message match
• Familiarity with tracking/analytics implementation (GTM, GA4, pixels)
• Graphic design skills (Figma, Photoshop)

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences.

Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.