Influencer Marketing Insights Analyst

INFLUENCER MARKETING INSIGHTS ANALYST (Hybrid)

Job Summary:

We are seeking a dedicated and talented Influencer Marketing Insights Analyst to join our team and support our brand’s global and domestic organic seeding programs. In this role, you will focus on expansion strategy, seeding list curation, and the marketing calendar while ensuring data-driven decisions across all influencer activities. This position is essential for streamlining seeding operations, safeguarding data integrity, and supporting product launch send-outs, as well as monthly themed and international mailer initiatives.

The ideal candidate will combine data-driven decision making with hands-on execution to grow our creator network, maximize ROI, and enable scalable global seeding and paid partnerships.

This role will manage and analyze data from spreadsheets and Excel forms tied to our organic seeding campaigns, helping grow and optimize our master influencer list while expanding our global reach.

As a member of the Influencer Marketing team, you will collaborate with all teams cross-functionally and report directly to the Executive Director of Talent and Influencer Marketing. This role will work closely with them to enhance and optimize influencer marketing strategies, drive data-informed results, and contribute to the growth of our brand through impactful influencer partnerships.

HYBRID:
This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred.

A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

• Build, maintain, and scale data pipelines for influencer campaigns (global and domestic).
• Ensure data quality, consistency, and integrity across platforms (UTM tagging, CRM, etc.)
• Maintain and expand the influencer master list, ensuring accurate and up-to-date contact information and campaign history.
• Migrate new organic seeding form responses into the Master list.
• Update creator profiles with new or corrected address changes.
• Validate addresses on Smarty for all new form responses to ensure deliverability.

• Grow domestic and global organic seeding programs by identifying high-potential creators, negotiating collaboration terms, and orchestrating multi-market seeding initiatives.
• Develop a scalable outreach strategy to attract micro, macro, and nano influencers aligned with brand pillars.
• Monitor geographic performance, currency considerations, and region-specific compliance.
• Manage and migrate new addresses for international creators into the master list to ensure proper formatting and compliance for international shipments.
• Build and maintain data pipelines, dashboards, and reporting for influencer campaigns.
• Analyze seeding performance; identify growth opportunities by market and creator tier.
• Maintain and optimize seeding lists to support outreach workflows and onboarding.
• Develop and manage a unified marketing calendar for organic seeding activities.
• Measure performance, run attribution analysis, and drive optimization through insights.
• Ensure compliance, brand safety, and smooth asset delivery.
• Manage influencer-related sales activities using Power BI dashboards
• Create, maintain, and optimize sales pipelines, forecast accuracy, and revenue impact dashboards.
• Provide actionable insights to sales, partnerships, and finance teams.
• Generate regular and ad-hoc reports using Power
  
  BI & Creator
  
  IQ to quantify influencer impact, audience quality, and campaign ROI.
• Track ROI across campaigns and partnerships, including cost per engagement, cost per acquisition, and overall program ROAS.
• Identify and prioritize high-value partnerships; manage ongoing performance reviews and optimizations.
• Maintain a living dashboard of top creators, cohort performance, and strategic roadmaps.
• Build and maintain automated reporting…