Growth Marketing Operations Manager | HubSpot & Lifecycle Automation

• Operate day-to-day marketing systems at the heart of our Mar Tech stack, Hub Spot (CRM, Marketing Hub, Sales Hub, CMS, Operations Hub).
• Partner with the Senior Marketing Operations Manager to maintain our lead lifecycle, scoring models, routing, and automations.
• Own the execution and continuous improvement of our email marketing programs, including campaign communications, nurture journeys and outbound sequences.
• Play a key role in customer and loyalty communications including product updates, onboarding, and retention programs.
• Help to launch multilingual campaigns (DE/EN/NL) by building landing pages, emails and nurture workflows while maintaining subscription types, and preference centres.
• Build and maintain healthy audience segments for both customers and prospects based on licence, behaviour, topical interest and targeting criteria.
• Support the Operations team on maintenance of our Mar Tech stack - integrations across ad platforms, webinar tools, enrichment providers, and BI tooling.
• Help enforce tracking standards, UTM governance, and campaign association for reliable reporting.
• Act as a strong operational partner to Content, SDRs, Sales, Rev Ops, CSM and Support teams.

• Execute and optimise email campaigns, nurture programs, and outbound sales sequences inside Hub Spot with a strong focus on quality, relevance, and performance.
• Rewrite and improve existing email templates and messaging frameworks in partnership with Content Team.
• Support lead follow-up processes, scoring models, territory routing, and automated task creation.
• Build dashboards and reports in Hub Spot
• Engage Leads and MQLs with email programs & advertising programs (partnering with our Paid Ads specialist).
• Align closely with sales teams to ensure smooth handoff of SQLs.
• Contribute to CRM data health through duplicate management, field hygiene, and regular audits.
• Maintain GDPR compliance, consent models, subscription types, and marketing-contact governance.
• Maintain ad platform integrations (Google, Linked In) and workflows that ingest campaign data into Hub Spot.

• 3-6 years experience in demand generation, marketing operations or growth marketing.
• Hands-on experience working in Hub Spot, ideally in B2B environments with a mindset of driving engagement and conversion through nurturing programs.
• Strong interest and capability in email marketing, lifecycle communications, and sales sequence design.
• Comfortable with writing and improving copy/layout for operational emails, nurtures, and outbound programs.
• Working knowledge of Hub Spot workflows for automation of nurturing programs.
• Analytical mindset with experience in campaign tracking, reporting and optimization of programs.
• Bonus:
  Experience with tools such as Linked In Sales Navigator, webinar platforms, enrichment providers, and BI tools.
• Collaborative communicator who enjoys partnering with Content, Sales, and Ops teams.
• Detail-driven, organised, and eager to take ownership of execution.
• Language:
  German and English full proficiency required.

• Competitive salary and commission structure.
• Opportunities for professional growth and development.
• A dynamic and innovative work environment.
• The chance to be part of a globally expanding company with a strong reputation in the market.

Nefeli Pfleger

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