Head of Product Marketing

Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most.

Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable.

At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real.

Description

The Head of Product Marketing leads how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.

This is a highly cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail.

You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution.

Location

Remote - U.S.A.

Compensation

PMM I (5-8 yrs PMM)
-Product Marketing Manager / Senior PMM
$150,000–$165,000 base + variable
OTE: $165,000–$180,000

PMM II (8–12 yrs PMM) - Head of Product Marketing / Director of Product Marketing
$180,000–$195,000 base + variable
OTE: $195,000–$205,000

Responsibilities

Own Positioning & Messaging

• Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas.

• Ensure consistent, credible messaging across all customer-facing touchpoints.

Lead Product & Feature Launches

• Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption.

• Translate roadmap initiatives into market-ready narratives and launch plans.

Enable Sales & Channel Partners

• Build high-impact enablement assets including battle cards, one-pagers, pitch decks, competitive insights, and talk tracks.

• Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel.

Shape Content & Storytelling

• Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey.

• Position Lumana as a credible thought leader in AI-driven video intelligence and security.

Market & Competitive Intelligence

• Conduct ongoing research on competitors, market trends, and customer needs.

• Use insights to inform messaging, positioning, and strategic decisions.

Drive GTM Alignment

• Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives.

• Serve as a connective layer that brings clarity and focus to GTM execution.

Be the Voice of the Customer

• Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit.

• Advocate for customer needs internally to influence positioning and roadmap priorities.

Requirements

Must Have

• 8+ years of experience in product marketing, with leadership experience in B2B SaaS

• Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment

• Strong…