Senior Lead, Digital Channels

Location

Branch HQ

Full time

Remote

Marketing

• Senior Lead, Digital Channels $170K
  • Offers Equity
  • Offers Bonus

Branch is on a mission to make insurance more accessible, so more people can be covered. We innovate using data, tech, and automation to simplify insurance from start to finish—we eliminated inaccurate quotes in favor of real prices, created a better way to bundle, and cut unnecessary costs in the traditional insurance process. Then we pass those savings along to our members.

Basically, we’re doing insurance the way it was meant to be.

But we didn’t just create the insurance we’ve always wanted, we also created the company we’ve always wanted to work for. As we redefine insurance, we also want to redefine what it means to work in insurance. Find out for yourself.

Branch has a preference for candidates in Ohio, but is open to candidates located in AZ, FL, GA, IL, IN, IA, KS, KY, MD, MI, MO, NV, NC, OH, PA, SC, SD, TN, TX, and WI. Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Branch is remote first, with most Branchers choosing to work from home. Our headquarters are located in Columbus, Ohio, where we come together from time to time to build relationships and connect with each other in real life. We also have office space in Columbia and Concordia, Missouri as well as Forreston, Illinois. Once a year, the entire company gathers for “Branch Fest”, a highlight of the year for many Branchers.

About the role

The Senior Lead, Digital Channels is a key role responsible for driving the strategy and day-to-day execution of Branch’s emerging digital acquisition channels, which includes digital media, affiliate and lead gen partners, and embedded partners. The role is ideal for someone with an entrepreneurial mindset and who is able to conduct rigorous analysis and synthesize disparate information across marketing, design / UX, product, and finance, then act as a ‘quarterback’ to mobilize the cross-functional resources needed to drive success.

While the ability to effectively coordinate resources across functional teams is necessary to success in this role, we are looking for a roll-up-the-sleeves “doer” and not a “delegator.”

Key Responsibilities

• Work closely with Branch’s senior leadership team on the growth strategy for digital channels

• Drive the success of these new and emerging digital channels through the rigorous analysis of performance data across the customer lifecycle, from targeting the right prospects, to managing acquisition economics, to working with the UX team on improvements to the conversion funnel and the marketing team on communications over the course of the customer lifecycle

• Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support

• Own the core KPI’s for the channel, including growth targets, cost per quote, and cost per customer acquisition

Skills, Knowledge, and Expertise

• 5 to 10 years of career experience with a proven track record of success in a fast-paced, entrepreneurial environment

• 4+ years of experience with digital media and/or performance marketing

• 4+ years of experience optimizing for profitability and growth across a complex value chain

• Deep experience with tracking, attribution, and conversion funnel metrics

• Exceptional problem-solving, collaboration, and communication skills

• Strong program management abilities, including planning and driving execution

• Thought Leadership:
  Recognized expert who drives innovation, thought leadership, or practice development.

  Scalable Solutions:
  Builds tools, systems, or programs that scale across the business.

  Peer Developer:
  Shapes team standards and mentors others in strategic execution.

  Systems Thinking:
  Connects the dots between technical expertise and broader business needs.

  Organizational Impact:
  Work materially advances team capabilities and organizational outcomes.

Preferred, But Not Required

• Experience in insurance or a similarly regulated industry

• Bachelor's…