Product Marketing Director; Remote

Position: Product Marketing Director (Remote)
We are seeking an experienced
** Product Marketing Director
** with a
** strong background in product marketing**. Someone who is deeply comfortable operating in complex technical domains and shaping go-to-market strategy for enterprise software. Reporting to the VP of Product Marketing, this role serves as a critical bridge between our product, engineering, and field teams.

The ideal candidate will be a true product marketer, skilled in translating complex technology into differentiated positioning, clear messaging, and go-to-market enablement. Experience in the Customer Data Platform (CDP) or broader Mar Tech space is required, as this role requires a deep understanding of the data ecosystem, customer use cases, and the ability to clearly articulate platform value to both technical and business audiences.
* Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products  in the market—tailored for both technical and business audiences.
* Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams.
* Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and Mar Tech landscape.
* Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value.
* Support sales and field teams with customer-facing materials, including pitch decks, battle cards, demo scripts, FAQs, and objection handling guides.
* Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs.
* Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content.
* Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.
* 5+ years in product marketing or technical marketing.
* Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, data clouds or related technologies.

Experience with platforms like Tealium (or direct competitors) is highly desirable.
* Strong technical acumen, with prior experience in or close collaboration with software development, engineering, or data-focused roles.
* Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content across formats—from long-form technical content to concise messaging and customer-facing collateral.
* Familiarity with tools like Salesforce, Marketo, or other marketing automation and CRM platforms.
* Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows. Ability to build and explain architectural diagrams, technical workflows, code samples, and use case narratives with clarity.
* Confident in communicating with both technical audiences (developers, IT, data teams) and business stakeholders (marketing leadership, executives), with the ability to tailor messaging appropriately.
* Experienced in webinars, technical presentations, and customer-facing discussions, with a track record of delivering content with clarity and authority.
* Proven success in cross-functional collaboration—comfortable partnering with product management, engineering, sales, and go-to-market teams in fast-moving, dynamic environments.
* Employees are eligible to receive an annual bonus and stock options.
* Employees and their families are eligible for medical, dental, vision,  life, and disability insurance.
* Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
* Employees are eligible for flexible paid time-off and extended paid parental leave.
* We offer 11 paid holidays annually with an…