Performance Marketing Lead — Founder’s Associate

Position: Growth & Performance Marketing Lead — Founder’s Associate
Location: Germany

Founder’s Associate – Growth & Performance Marketing (all gender)
YOUR RESPONSIBILITIES

Build a new additional growth engine for a digital health company that already does millions in revenue.

Kranus Health is a fast-growing digital health company with consumer-facing products in urology and gynaecology. We’re already doing millions in revenue — but mostly by talking directly to doctors with a field sales force instead of D2C. Now we’re ready to build a world-class performance marketing machine from scratch.

And we’re looking for the person who wants to own it like it’s their own business. This is full-stack growth, with real budget responsibility, real KPIs, and real impact.

Build a new additional growth engine for a digital health company that already does millions in revenue.

Kranus Health is a fast-growing digital health company with consumer-facing products in urology and gynaecology. We’re already doing millions in revenue — but mostly by talking directly to doctors with a field sales force instead of D2C. Now we’re ready to build a world-class performance marketing machine from scratch.

And we’re looking for the person who wants to own it like it’s their own business. This is full-stack growth, with real budget responsibility, real KPIs, and real impact.

Build and scale Kranus Health’s online growth engine from 0 → 1 → 10.

• Build online marketing from scratch for a well-established, revenue-strong company
• Own P&L + the full performance marketing KPI stack end-to-end(CAC, ROAS, LTV, payback, funnel conversion, contribution margin — the whole thing)
• Run, optimize and scale acquisition across:
  • Google Ads (Search, Performance Max, You Tube)
  • Meta (Facebook/Instagram)
  • and whatever works next (Communities,Tik Tok, affiliates, retargeting, partnerships)
• Acquirepatients in a complex regulatory environment(this is notdropshipping—it’s healthcare and trustbuilding)
• Build the funnel: creatives → landing pages → tracking → iteration → scale

YOUR TOOLKIT

You’re not “interested in marketing”. You’re obsessed with making numbers move.

• A e xtremely detail-oriented , data-driven nerd (in the best way)
• Someone who loves building things and fine-tuning daily
• You work with AI agents before you ask for more team resources
• Comfortable with online tools and workflows — you can Mac Gyver your way through anything
• High-agency, outcome-obsessed, and accountable (You don’t say “someone should” — you say“I’ll do it.”)

Your background:
We don’t care about perfect CVs. We care about proof of execution.

• A university degree in a structured field (e.g. engineering, economics, math, science, computer science)
• A track record of building something from scratch (side projects,internships with real responsibility,first 1–2 years in a high-performance environment)
• Bonus points if you’ve ever
  • built paid channels from zero
  • owned a budget
  • run experiments weekly
  • done funnel + landing page work
  • built dashboards and tracking (GA4, GTM, Looker, etc.)

Tools you'll probably touch

• Google Adsstack (GA4, GTM, ...), Meta Ads Stack
• Creative AI toolchain:
  Superscale, Claude (Code), Recraft but also Canva, Figma
• Hub Spot CRM (incl. tracking / attribution setup)
• Dashboards, Dashboards, Dashboards (PBI & other tools)
• Landing page tools (we are team Squarespace for our LPs, but you can Claude Code your way out if you present us a good case)

Why this role is different

• Real ownership: you run your channel like a business, report to Founders
• Huge upside: build something that matters, scale it, lead it
• Strong foundation: company is already big in other channels + you can access P&E, BI resources for scaling (if needed)
• Massive learning curve: regulated growth + performance + product + funnel
• Impact: you help patients get access to healthcare they actually need

We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.OUR SUPPORT AND YOUR BENEFITS

Trust - We believe in the talent we hire. You will receive a permanent contract. Home office is easily possible with us.

Mobility - You get your own leased bicycle at your free disposal.

Body & Mind - You get an "Urban Sports Club" membership and access to the…