Assistant Director, Digital Content Strategy

Overview

Torch Light Hire is seeking an Assistant Director, Digital Content Strategy to lead content planning, creation, governance, and optimization for a prominent DC-based scientific membership association. This role sits within the Digital Product & Experience team and is ideal for a strategic, detail-oriented content leader who excels at balancing editorial judgment, operational rigor, and stakeholder partnership.

This is a high-impact opportunity for a strategic thinker who enjoys owning complex content ecosystems and ensuring a consistent, high-quality brand voice across large-scale digital platforms.

• Washington, D.C.
• Hybrid role two days/week onsite

• Direct hire opportunity
• Full-time, 40 hours per week
• Hybrid work environment

• Lead digital content strategy across client’s primary website and related digital platforms, ensuring a consistent and unified brand voice
• Translate organizational messaging and priorities into clear, engaging, and accurate web content
• Edit and review high-quality digital content in alignment with editorial and brand standards
• Guide internal teams, contributors, and subject matter experts in producing audience-focused content
• Manage content production operations for a large, complex website, including timelines, approvals, and publishing workflows
• Collaborate closely with designers, developers, and cross-functional partners to ensure smooth execution
• Prioritize and manage competing content requests with a service-oriented, stakeholder-focused approach
• Monitor website performance and analytics to inform content decisions and optimization efforts
• Apply SEO, AEO/GEO, metadata, and accessibility best practices to improve discoverability and performance
• Conduct content audits and recommend updates, consolidation, or removal of outdated or underperforming content
• Lead taxonomy and tagging efforts to improve navigation, search, and semantic relevance
• Establish and enforce content governance processes to ensure accuracy, consistency, compliance, and accessibility
• Serve as the primary point of contact for content-related initiatives and requests
• Train and mentor colleagues on content strategy, governance, and digital publishing best practices

• 10+ years of experience in content strategy, digital editorial, or web content management
• Strong writing and editing skills with the ability to adapt content to a defined brand voice
• Experience managing content operations for large, complex websites
• Background working with distributed contributors or subject matter experts
• Familiarity with content management systems (CMS) and structured publishing workflows
• Strong organizational, project management, and stakeholder management skills
• Service-oriented mindset with excellent communication and interpersonal skills
• Ability to interpret website performance data and apply insights to content strategy

• Experience with SEO, AEO/GEO, accessibility, and UX best practices
• Familiarity with AI-driven content optimization tools
• Understanding of semantic search, structured data, and voice search trends

• Salary range: Commensurate with experience
• Comprehensive benefits package including paid leave, health/dental/vision insurance, retirement benefits, disability coverage, and generous leave / work from home opportunities