Competitive Marketing Program Manager/Senior Manager
Department: Marketing
Employment Type: Permanent
Location: Remote, United States
Reporting To: Director of Industry Marketing & ABM
DescriptionVeriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers.
This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.
We are seeking a competitive program marketer to lead high-impact campaigns and initiatives that strengthen Veriforce’s competitive position in the market. This role is perfect for someone with a hate-to-lose mindset: a highly driven, proactive marketer who thrives on outmaneuvering competitors and loves to win.
You will be at the center of developing and executing programs that directly target competitor accounts, enabling the field with cutting-edge messaging and toolkits, and fueling pipeline growth across priority industries. You will also build and maintain sophisticated competitive account lists informed by multiple data sources, industry signals, and buying cycles.
You will work cross-functionally with Product Marketing, Sales, SDR, and Customer Success to create and scale competitive programs, from online campaigns to executive dinners, webinars, and targeted displacement strategies. Travel to industry events (20–40%) is required to ensure competitive presence and field activation. This is a highly visible role with a direct tie to revenue and win-rate impact.
What that means day-to-day:Competitive Campaigns & Programs
- Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents.
- Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities.
- Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies.
- Partner with Sales and SDR leadership to align competitive plays with account-level strategies.
- Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns.
- Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.).
- Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns.
- Utilize contractor benchmarking data to guide competitive campaign themes and asset development.
- Build and maintain competitive battle cards, toolkits, persona-specific messaging, and objection-handling guides.
- Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.).
- Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment.
- Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk.
- Collaborate with Events and Customer Marketing to activate competitive presence at trade shows, round tables, industry conferences, and field events.
- Ensure competitive messaging, positioning, and call-to-action touchpoints are…
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