Head of Apple Ads; Global

App Tweak is the leading App Store Marketing platform, trusted by the world’s most successful mobile companies, including King, EA, Pay Pal, and Amazon. With a suite of data-driven tools and a strong team of consultants, we help apps and games grow their visibility and performance in the App Store and on Apple Ads.

As an official Apple Ads Partner
, App Tweak is doubling down on paid growth. We’re looking for a Head of Apple Ads (Global) to lead our Apple Ads practice, drive alignment across regions, and scale impact for both prospects and existing customers.

As Head of Apple Ads
, you’ll own App Tweak’s global Apple Ads strategy and execution across three regions. This is a leadership role sitting at the intersection of Consulting, Product, Partnerships, Sales, and Customer Success Managers
.

If you have what it takes to help us grow, we’d love to hear from you!

Location: remote from the US, EMEA, or APAC, or hybrid from one of our offices in Brussels or San Francisco.

Your mission:

• Build a consistent global operating model (processes, playbooks, reporting) with Global Ad Spend Growth as your main KPI.
• Align how the three regions work, sell, deliver, and measure success
• In the context of our partnership, support with requests from Apple Ads linked to account collaboration, strategy alignment for key accounts, success stories, and reporting
• Drive growth through measurable outcomes, with a key focus on trial → paid conversion.
• Build a client tiering to ensure our existing clients are supported and growing through Apple Ads
• Unlock synergies and business opportunities with the ASO side of the business.
• Be a business acumen and learn how/when to leverage and feed our Managed Services team with new clients, services and opportunities.
• Build and develop a team of Apple Ads experts

• Build and roll out a global Apple Ads operating model across the 3 regions (ways of working, roles, handoffs, KPIs).
• Define playbooks, best practices, and quality standards for Apple Ads consulting and enablement
• Create a cadence for global reporting, pipeline visibility, performance review, and cross-region learnings.

• Own the trial-to-paid conversion strategy for our Apple Ads product - Campaign Manager.
• Define the “successful trial” framework: what needs to happen during trial, when, and by whom.
• Partner with Sales/CSM/Consulting/Marketing/Product to improve conversion rates through better onboarding, education, and proof of value.

• Support key accounts directly (especially strategic/complex ones), ensuring strong delivery and measurable performance improvements.
• Drive campaign excellence: audits, structure, scaling plans, bidding/automation guidance, creative learnings, and measurement frameworks.
• Identify risks early (performance, adoption, churn), and coordinate action plans with CSM and regional leads.

• Accelerate adoption and usage of App Tweak’s Apple Ads capabilities.
• Build scalable enablement: training materials, onboarding flows, templates, reporting packs.
• Surface upsell and expansion opportunities; partner with Sales and CSM to convert them.

• Provide structured product feedback to influence roadmap and improve what drives trial success and retention.
• Support Apple Ads partnership requirements with customer stories, performance reporting, and strategic initiatives.

Contribute to thought leadership: case studies, webinars, playbooks, and sales enablement content.

• 5+ years experience in Apple Ads / paid UA / performance marketing
  , with a strong track record of scaling accounts and improving outcomes.
• Experience leading a function, practice, or multi-stakeholder program (people leadership not mandatory, but strong leadership skills are).
• Deep knowledge of Apple Ads (campaign structures, scaling, measurement, brand vs generic, CPP/CPA optimization, creative and funnel impact).
• Strong analytical and strategic thinking: you can turn data into decisions and…