Senior Manager - Social Media Analytics and Operations

Overview

Team Name:

Job Title: Senior Manager - Social Media Analytics and Operations

Requisition : R026719

Job Description:

Job Title: Senior Manager
-Social Media Analytic sand Operations

Reporting To: Senior Director of Social Media, Gaming - Xbox

Department
:
Xbox Marketing and Sales

Location: Remote

Your Platform

Activision Blizzard, Inc. connects and engages the world through epic entertainment. A member of the Fortune 500 and S&P 500, Activision Blizzard is a leading interactive entertainment company. We delight hundreds of millions of monthly active users around the world through franchises including Activision’s Call of Duty®, Spyro®, and Crash Bandicoot™, Blizzard Entertainment s World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, Star Craft®, and Heroes of the Storm®, and King s Candy Crush™, Bubble Witch™, and Farm Heroes™.

Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world. The job is located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience.

Your Mission

The Senior Manager
-Social Media Analytic sand Operations is a unique role where you will influence social media measurement strategy across some of the largest brands in video games. In this multi-function role, you will lead the analytics and data operations for the Xbox social media team, while also supporting analytics and social operations teams across Activision, Blizzard, and King.

This individual will work closely with Xbox social media leads and agency partners to develop the data pipelines, processes, and insights that improve our ability to reach and engage players worldwide. In addition, this individual will manage relationships with key technology/platform providers, and they will provide infrastructure support for social media leads across Activision, Blizzard Entertainment, and King.

This position reports directly to the head of Xbox’s media and social team.

This role will have the following responsibilities:

• Xbox:

  • Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences.

  • Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies.

  • Oversee reporting and insights developed by agencies to ensure consistency and clear insights.

  • Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams.

  • Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines.

  • Work with other analytics leads across Xbox’s Marketing and Sales organization.

• Activision/Blizzard/King(“ABK”):

  • Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices.

  • Deliver integrated performance reporting for key organization-wide initiatives.

  • Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment.

  • Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders.

  • Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information.

Player Profile

The successful candidate will have demonstrated success in developing insights that drive impact across a large social media footprint, and in managing enterprise-level social media software across large organizations. They have the proven ability to distill complex information into clear concepts. They are highly entrepreneurial, showing an ability to identify opportunities and execute plans to capitalize on them. They are equally comfortable providing strategic direction as they are having a service-oriented mindset to support the needs of others.

Requirements:

• At least 7 years of in-house or agency social media analytics and/or operations experience. Experience in gaming or entertainment…