Growth Marketing Specialist

Please note:

This role is not with Zendrop, but with our parent company, Zenpire. You can learn more about Zenpire on their website: (Use the "Apply for this Job" box below)./

Zenpire (formerly Stay Tuned Digital) is building the modern commerce stack for eCommerce brands.

We acquire and scale high-impact apps that help merchants grow faster across acquisition, conversion, fulfillment, and retention. By integrating AI into our products and operations, we give founders smarter tools to automate workflows, increase revenue, and compete at scale.

Our portfolio powers thousands of merchants and processes millions of orders every month.

• Communicate with empathy, purpose, and clarity. We communicate thoughtfully, transparently, and concisely. We share information early, seek feedback, and engage with empathy to keep teams aligned and moving forward.
• Solve problems at the root. We focus on identifying the real problem, not just the symptoms. We think critically, adapt quickly, and look for practical, forward‑thinking solutions.
• Take ownership, collaborate, and grow. We take accountability from start to finish and collaborate early across teams. We actively seek feedback and continuously learn to grow individually and together.
• Execute pragmatically, measure results, iterate. We act with intention, focus on outcomes, and measure our impact. We use what we learn to iterate and improve, prioritizing progress over perfection.
• Stay flexible and drive change. We adapt as priorities evolve, use resources thoughtfully, and follow through to drive meaningful, lasting change.

We are looking for a Growth Marketing Specialist who owns growth across paid acquisition, SEO, web performance, experimentation, and marketplace optimization. This is a hands‑on strategic role responsible for driving measurable revenue impact across a portfolio of Shopify apps and web properties.

• Own and scale paid acquisition across Shopify Ads and other relevant paid channels.
• Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period.
• Build and test new campaign structures, creative angles, and offer positioning.
• Partner with lifecycle and product teams to ensure paid traffic converts into high‑value users.

• Own and optimize Shopify App Store listings across the portfolio.
• Conduct keyword research and competitive analysis to improve visibility and ranking.
• Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards.
• Run copy and creative testing to improve click‑through rate and install conversion rate.
• Align App Store positioning with overall website and brand messaging.

• Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways.
• Ensure each web property supports acquisition, activation, and revenue goals. Define and maintain consistent brand positioning and messaging across all web assets.
• Optimize navigation, information architecture, and user flows to improve clarity and conversion.
• Continuously evaluate performance metrics and implement improvements tied to measurable outcomes.

• Manage SEO strategy across multiple websites in partnership with an external SEO agency.
• Ensure keyword research, content production, and technical SEO align with product positioning and growth strategy.
• Oversee on‑page optimization, internal linking, and content structure.
• Validate that blog and landing page content supports both ranking goals and conversion goals.
• Track SEO performance, rankings, traffic quality, and revenue contribution.

• Own the CRO roadmap across high‑impact pages and funnels.
• Identify friction points and prioritize experiments with clear business impact. Coordinate with design, development, and analytics teams to implement tests.
• Improve conversion rate across landing pages, pricing pages, onboarding, and upgrade flows.

• Define and run the A/B testing roadmap across web and…