CRM Manager – Subscriptions

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

As CRM Manager – Subscriptions
, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
• Use advanced data analytics to refine segmentation and personalise member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
• Apply predictive modelling and behavioural analytics to proactively reduce churn.
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Iterable, Salesforce, GSuite, and Jira
• A proactive problem-solver who thrives in dynamic environments

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Sabbatical Leave
• Share options

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of…