Director, Account Based Marketing

About the Role

We are seeking a creative, data-driven, and strategic Director, Account Based Marketing to join Ninja One’s Marketing team. In this role, you’ll be responsible for developing, executing, and optimizing high-impact account‑based marketing (ABM) programs that accelerate pipeline growth and strengthen engagement with key target accounts. Reporting to the Senior Director of Revenue Orchestration, you’ll lead a global team of 5+ ABM professionals and work cross‑functionally with Sales, Product Marketing, and Revenue Marketing to design campaigns that align tightly with Ninja One’s go‑to‑market priorities.

This role is ideal for a leader who thrives on building scalable ABM strategies, cultivating deep alignment with sales partners, and mentoring a high‑performing global team.

Location – We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX / Tampa, FL or those willing to relocate unassisted who are able to work in‑office 2 days per week.

• Develop and Own the Global ABM Strategy – Design and refine Ninja One’s global ABM framework, targeting strategies, and engagement models across all key segments
• Partner Closely with Sales Leadership – Build deep trust and collaboration with Sales to ensure ABM efforts directly support account priorities, pipeline acceleration, and revenue outcomes
• Lead and Inspire a Global Team – Manage and mentor a team of 5+ ABM specialists across regions, fostering collaboration, innovation, and professional growth
• Design Multi‑Channel Campaigns – Plan and execute 1:1, 1:few, and 1:many ABM programs across digital, events, and direct channels to drive account engagement and influence
• Leverage Data and Insights – Use account intent data, firmographics, and engagement analytics to inform targeting, messaging, and optimization
• Align with Go‑to‑Market Priorities – Partner with Product Marketing, Demand Generation, and Rev Ops to ensure ABM programs are prioritized around key business objectives
• Optimize Campaign Performance – Establish measurement frameworks, analyze performance, and report outcomes and insights to executive stakeholders
• Champion Sales Enablement – Develop tools, playbooks, and insights that empower sales teams to engage target accounts more effectively
• Innovate and Evolve ABM Practices – Stay ahead of industry trends and technologies to continuously refine Ninja One’s approach to account‑based engagement
• Other duties as needed

• 7+ years of B2B marketing experience, including 4+ years leading account-based marketing programs in SaaS
• 3+ years of direct people leadership experience managing and developing high-performing teams
• Proven success building and scaling tiered ABM strategies across 1:1, 1:few, and 1:many models
• Demonstrated experience driving measurable pipeline acceleration and revenue impact in partnership with enterprise and mid-market sales teams
• Experience owning ABM budgets and reporting performance, ROI, and revenue influence to executive stakeholders
• Strong fluency in ABM and marketing technology platforms including 6sense preferred, Salesforce, and marketing automation tools such as Marketo or Hub Spot
• Experience aligning ABM strategy with Product Marketing, Demand Generation, and Revenue Operations to drive coordinated GTM execution
• Experience supporting complex, multi-stakeholder enterprise deal cycles
• Proven ability to lead and mentor distributed global teams across North America, EMEA, and APAC
• Highly analytical and data-driven, with the ability to translate account intent data, firmographics, and engagement signals into actionable strategy
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

Ninja One unifies IT to simplify work for more than 35,000 customers in 140+ countries. The Ninja One Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote…