Digital Marketing Producer

Position: Digital Marketing Producer

Reports to: Senior Director of Digital Marketing

Department: Web and Digital Marketing

Location: US based Remote

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multicultural world.

• You will change the world
  . CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives; our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
  • Paid time off and Parental leave
  • Gym Reimbursement Program
  • Employee Assistance Program
  • Short-term & Long-term Disability
  • 6 floating Fridays (based on our eligibility rules)
  • CIEE Study Abroad and TEFL Program discounts
  • 403(b) Retirement Plan with employer contribution
  • Insurance Coverage (life, travel, medical, dental, and vision)
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
• You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 29 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 77-year-old mission to make the world a more peaceful place.

CIEE is seeking a Digital Marketing Producer for a remote position. This is a full-time, salaried non-exempt position responsible for developing and implementing digital marketing strategies that drive leads, applications and participant growth through digital advertising, marketing automation, and social media marketing activities. The Digital Marketing Producer will work closely with the entire Web and Digital Marketing team and the business stakeholders, reporting to the Sr.

Director of Digital Marketing.

• Collaborate with the associate director and business stakeholders in the development of digital marketing strategies that align with and support the core business goals of individual business lines.
• Drive program participant growth by developing and producing strategic search, display, video, and social media advertising, marketing automation, and lead generation campaigns.
• Regularly monitor and optimize digital advertising, marketing funnel, and lead generation performance.
• Provide reporting and analysis to stakeholders to drive digital marketing strategy, with a strong focus on lead, application, and participant growth.
• Support day-to-day relationships with third-party digital marketing vendors and agencies.
• Collaborate with the marketing automation manager in creating and optimizing lead scoring models.
• Collaborate with the web team and business stakeholders to develop content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

• A bachelor's degree or international equivalent is required, preferably in a marketing, communications, or related field.
• A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field.
• International travel and/or study abroad experience preferred, but not required.
• Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, Tik Tok, Marketo (or other marketing automation tool), Instagram, Snapchat, You Tube and Twitter is required.
• Experience working in Salesforce, DOMO, and Power BI is preferred but not required.
• Understanding of Google Analytics, SEO/SEM experience…