Digital Marketing Specialist

- Competitive salary with annual salary review and bonus.

- Fully paid top tier medical, dental, & vision benefits for you and your family.

- Outstanding paid time off policy.

- Student Loan Assistance, up to $5,000 annually as eligible.

- Learning and Development Opportunities including Tuition Reimbursement.

- Highly engaged culture, stable workforce, within a strong, growing global company.

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it’s our people that are our top priority. We connect, collaborate, and champion the well‑being of our employees, forming partnerships and pioneering change in our ever‑evolving industry.

At Etex, we seek to make a meaningful impact on the lives of our customers and our communities. Are you looking for a company where you can learn, grow and lead? Join us as a Digital Marketing Specialist where you can work in a hybrid‑remote position based at our facility in Maryville, TN.

The mission of the role is to support and execute our digital marketing strategy across multiple channels. This role is ideal for a hands‑on digital market who is well versed in B2B strategy, execution, and analytics.

The Digital Marketing Specialist will own the day‑to‑day execution of our digital initiatives, optimize performance across platforms, and contribute to sales and marketing collaboration to drive qualified leads for measurable results.

• Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels
• Website Management:
• Maintain and update the Promat US website using Optimizely (Optimizely experience required)
• Ensure site consistency to create user journeys that improve site performance and conversion rates
• Email Marketing & Automation:
• Build, manage, and optimize email marketing campaigns and automated workflows using Hub Spot (Hub Spot experience required)
• Monitor email performance and continuously improve engagement and conversion metrics
• Identify and segment audiences for targeted email marketing
• Paid Media Management:
• Support and manage paid media campaigns, including Google Ads, Linked In, and display advertising
• Collaborate with international Promat branches to share campaign calendars and ad planning
• Analytics & Reporting
• Track performance across channels
• Analyze data to support ongoing improvement through testing, measurement, and refinement
• Follow lead qualification process to manage and support lead flow and data integrity in Salesforce
• Work closely with sales to ensure effective lead handoff & tracking

• 5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
• Hands‑on experience using Optimizely (required) for website management
• Hands‑on experience using Hub Spot (required) for email marketing and marketing automation
• Strong experience with SEO, lead generation, and paid media campaign management
• Proficiency with Google Analytics and digital performance reporting
• Experience working with Salesforce or another CRM
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent organizational and communication skills

• Experience with Show Pad
• Familiarity with long sales cycles and complex buyer journeys
• Experience marketing in highly technical industries
• Experience using Adobe Photoshop or Illustrator
• We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
• Flexibility:
  For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work.