Paid Social Manager; remote​/hybrid

Position: Paid Social Performance Manager (remote/hybrid)
About The EGC Group

The EGC Group is an award-winning full service marketing agency, known for growing brands through data powered creative, media, and strategy. With a collaborative and vibrant culture, EGC offers hybrid work styles, flexible PTO, and medical and 401K benefits. The dynamic team has a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic.

As a member of AMIN, a network of 60 agencies in 27 countries, EGC collaborates with partner agencies around the world to deliver measurable results through access to premium research and exclusive data tools.

The Role

* Hybrid role out of Melville NY or Brooklyn NY

The Paid Social Performance Manager will own paid social campaign strategy and optimization

across Meta (Facebook/Instagram) and Tik Tok to drive scale efficiently while reducing customer

acquisition cost (CAC). This role requires an analytical, hands-on media manager with

experience scaling campaigns, deep knowledge of platform best practices, and proven account

management expertise.

You will work under the Director of Paid Media, collaborate with cross-channel specialists, and

contribute daily to a client-facing Slack channel, offering proactive communication and real-time

performance updates.

Key Responsibilities

• Lead paid social campaign execution and day-to-day account management across Meta and Tik Tok.
• Scale campaigns effectively while continuously optimizing CAC and ROAS.
• Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
• Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
• Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
• Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
• Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and Tik Tok.

Qualifications

• 2-4 years of hands-on experience managing paid campaigns on Meta and Tik Tok.
• Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.
• Direct client account management experience, including presenting insights and performance recommendations.
• Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and Tik Tok.
• Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.
• Experience collaborating cross-functionally with creative and analytics teams.
• Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.

The Perks of Working at EGC

Flexible PTO and Summer Fridays (Half Days)

Hybrid Work Schedule

Medical, Dental, Vision benefits

401K + Employer Matching

Life Insurance, Aflac and Additional Auxiliary Benefits

Company Luncheons, Outings and Events