Senior Marketing Operations Manager

WHO WE ARE

At Trustly, we’re building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.

Our Ambition:
To build the world’s most disruptive payment network and redefine what the payment experience should feel like.

Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high‑growth environment, join us and be part of a team that’s transforming the way the world pays.

The Marketing team at Trustly plays a key role in driving the adoption of Pay by Bank across global markets. Focused primarily on B2B growth, the team works to build brand awareness, generate a high‑quality pipeline, and support revenue growth through targeted, data‑driven marketing initiatives. Marketing partners closely with Sales, Revenue Operations, Product, and Analytics to ensure campaigns are aligned with business priorities and deliver measurable business impact.

Operating within a lean and collaborative global structure, the team relies on a modern marketing technology stack and strong analytical capabilities to continuously optimise performance. As Trustly continues to scale, Marketing is focused on building efficient systems, improving attribution and campaign measurement, and creating repeatable growth engines that support long‑term expansion across the Americas and beyond.

As a Senior Marketing Operations Manager at Trustly, you will own the CRM ecosystem (Salesforce and Hub Spot) for the Americas markets, including the multi‑touch attribution system, performance dashboards, and campaign operations support. You will ensure that systems are integrated, optimised, and aligned with business goals, enabling the Marketing team to execute efficiently and accurately measure impact.

You will also drive operational excellence across the Americas marketing organisation by improving workflows, enhancing data quality, scaling automation, and delivering actionable insights that help the team operate more efficiently. This role requires a balance of strategic thinking and hands‑on execution, as you translate business objectives into scalable systems and processes that power marketing growth.

• Own the Hub Spot instance and the marketing setup in Salesforce CRM for the Americas.
• Evaluate, implement, and manage tools that improve visibility, efficiency, and performance across the funnel – including our ABM platform (6sense) and related martech stack.
• Proactively troubleshoot system, workflow, tracking, and data issues to eliminate bottlenecks and increase productivity.
• Own end‑to‑end campaign operations in Hub Spot: scoping, building, launching, and ensuring accurate tracking.
• Translate ICPs into audience strategies, segmentation, and lifecycle workflows that improve deal velocity.
• Ensure UTM tracking compliance and campaign tagging standards are consistently applied across all Americas Marketing activities.
• Design and maintain dashboards that connect Marketing activity to pipeline and revenue – not just leads or MQLs.
• Own marketing data governance, including data hygiene, deduplication, enrichment, and documentation, while delivering insights and recommendations that drive continuous optimisation and revenue impact.

• 5+ years in managing a modern B2B marketing tech stack, with hands‑on expertise in Hub Spot, Salesforce, and related tools.
• Experience with multi‑touch attribution modelling and pipeline acceleration measurement.
• Data‑driven and revenue‑oriented, with the ability to translate complex analytics into clear insights and action.
• Highly organised project manager who can deliver in a fast‑paced environment.
• Collaborative partner who builds trust with Sales, Rev Ops, Customer Success & Tech.
• Process‑oriented and curious, always looking for ways to simplify complexity.
• Experience in payments & fintech is a plus.

$100,000 – $130,000 a year

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