Associate UX Content Strategist

Job Profile

Outreach and Marketing Specialist 2

Outreach and Marketing

Full time

$72,000.00 USD Annual

11:59 PM Arizona time the day before the posted End Date.

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.

Are you curious about how content strategy and AI can shape better digital experiences? Do you thrive in creative, collaborative environments and love learning new skills? Then keep reading below for this exciting Associate UX Content Strategist opportunity! EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU.

Want to know more about working at EdPlus? !

We're seeking a curious, passionate and adaptable Associate UX Content Strategist to join the Strategic Communications and Content Operations team. You’ll support the AI Content Strategy part of the team by creating, editing and maintaining digital content across ASU Online and other products. At the same time, you’ll be learning content strategy, systems thinking, content governance and AI-driven approaches to content creation and management.

This role is ideal for a strong writer who is ready to expand knowledge and experience in strategy and innovation. You’ll have the opportunity to grow your skills in a variety of work across the AI Content Strategy team while contributing to digital experiences that make a meaningful impact in helping students access higher education.

• Create, edit and optimize content across ASU Online’s website and digital experiences, including program pages, blogs, landing pages and email campaigns.
• Support content strategy and execution for marketing campaigns, the ASU undergraduate application, and partnership projects.
• Edit content for quality and consistency, ensuring every piece meets brand, voice, tone, accessibility and style standards.
• Partner with UX designers, product managers, SEO strategists, developers, campaign managers and other cross-functional roles to create content that supports the user journey, strengthens the brand and aligns with business goals.
• Use UX research, SEO insights and other data to identify and implement content improvements that enhance content quality, performance, accessibility and usability.
• Assist with maintaining content systems, including content libraries, the Guru knowledge base and the ASU Online CMS (Drupal).
• Assist with A/B testing, message testing and content experiments to identify what content most effectively engages students and improves performance.
• Collaborate with teammates to keep content documentation up to date, including style guides, messaging frameworks and process documents.
• Participate in developing, maintaining and optimizing governance workflows and content processes.
• Stay current on content and UX best practices and help champion clear, strategic, brand-aligned and user-centered content across projects.
• Support the testing and maintenance of custom AI content tools, including related prompt libraries, templates and documentation.
• Learn and apply new approaches in content strategy, AI and other emerging technologies to help create more efficient and personalized content experiences for students while maintaining quality and brand standards.
• Assume additional duties or projects as assigned.

This is not a fully remote position. Must be able to reliably commute to Scottsdale AZ.

• Bachelor’s degree or higher in a related field.
• Demonstrated excellent writing and editing skills, including the ability to simplify complex…