Director, SEO & Marketing Technology

About People Search

People Search is an award-winning web development division within the People Connect portfolio that serves over one million customers nationwide. Our cutting-edge technology connects, informs, and protects people both online and offline.

Our websites consistently rank among the top 500 most visited in the United States, and our products have been featured by the Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider and even made a cameo in a Disney animated comedy.

A pioneer of new ideas, we continually develop and deploy innovative strategies and solutions. Our people and culture are second to none: innovative, creative, collaborative, and highly talented. Together, we make things happen.

About the Role

People Connect is seeking a Director, SEO & Marketing Technology to lead organic discovery and the marketing technology that supports it across the People Search and Omni Watch businesses. This role reports directly to the Chief Marketing Officer.

This leader owns SEO and AEO driven conversions and revenue, along with the systems, measurement, content strategy, and prioritization required to scale organic acquisition across traditional search engines and emerging AI-driven answer experiences.

This is an office-based role with a hybrid schedule, including one flexible work-from-home day per week, based in our San Diego office.

This is a senior leadership role for an experienced operator who has built and run large-scale, programmatic SEO platforms and has owned the marketing technology and measurement infrastructure that makes organic growth durable, measurable, and efficient.

Core Responsibilities

Strategy & Ownership

• Own SEO and AEO driven conversions and revenue across People Search and Omni Watch.
• Define organic discovery strategy across traditional search engines and emerging answer engines and AI-powered search experiences.
• Lead programmatic SEO strategy across large-scale, dynamic site architectures.
• Serve as the decision owner for SEO, AEO, and martech tradeoffs impacting organic performance or measurement integrity.
• Set prioritization across SEO-related engineering, content, analytics, and martech initiatives.

Marketing Technology & Measurement

• Own the marketing technology stack supporting organic acquisition, experimentation, and measurement.
• Ensure tracking, tagging, attribution, and data pipelines accurately reflect organic user behavior and conversions.
• Own GA4 implementations and partner with analytics teams to maintain trusted, decision-grade data.
• Translate organic performance data into clear forecasts, insights, and business recommendations.

Cross-Functional Leadership

• Partner closely with engineering and product teams to align SEO and martech requirements with platform roadmaps.
• Partner with content leaders to ensure content strategy supports SEO, AEO, and conversion outcomes at scale.
• Guide content structure, standards, and prioritization to maximize discoverability, authority, and intent satisfaction.
• Navigate algorithm, platform, and ecosystem changes with sound judgment and operational discipline.

Team & Vendor Leadership

• Lead and develop a high-performing team spanning SEO, analytics, and content partnerships.
• Manage external vendors selectively with clear goals, accountability, and performance expectations.

What This Role Is Not

• Not a hands-on coding or day-to-day SEO implementation role
• Not a reporting-only or analytics production role
• Not an agency, consulting, or thought-leadership position
• Not a first-time SEO or martech leadership role
• Not focused solely on traffic growth without revenue accountability

Desired Skills and Experience

• 8-12+ years of experience leading SEO in large-scale, programmatic environments.
• Demonstrated success driving meaningful conversions and revenue from organic acquisition.
• Strong technical SEO foundation paired with sound business and strategic judgment.
• Hands-on experience owning GA4 implementations and modern marketing technology stacks in complex environments.
• Proven experience partnering with engineering, analytics, product, and content teams.
• Experience operating in regulated, subscription-based, or data-driven businesses strongly preferred.
• Ability to operate effectively in complex, cross-functional organizations with senior stakeholders.

Salary

Base Range: $175,000 - $220,000

Target Annual Bonus:
Up to 25%, based on individual and company performance

This position is exempt (salaried).

The range reflects what the company reasonably expects to pay for the position. Actual compensation depends on experience, qualifications, and scope of responsibility.

Benefits

• 100% company-paid Medical, Dental, and Vision coverage
• Generous bonus package
• Unlimited Vacation policy
• Paid Sick Leave and Paid Holidays
• 401(k) Plan with company match
• Daily company-paid lunches for onsite employees
• Paid Parental Leave and Dependent Care support
• Student Loan Repayment Program and 529 Education Savings Plan
• Training and Education Reimbursement
• Paid Parking
• Pet Insurance and Employee Referral…