Social Media Specialist

Social Media Specialist

This is a hybrid role. Must be located within 60 miles of Harrisburg, PA.

D&H is growing! Join 100+ year old Employee-Owned technology distributor, offering end-to-end solutions for today's resellers, retailers, and the clients they serve across the SMB and Consumer markets.

• We are empowered by our employee Co-Owners who provide the industry's best service, and we promote a collaborative culture.
• We offer an Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!
• As a D&H Co-Owner you receive numerous discounts on services.
• We feel strongly about giving back to the community and promoting sustainable, eco-friendly business practices.

Summary:

We are seeking a Social Media Specialist to support our Social Media Manager in the planning, development, execution, and management of social media content, campaigns, and marketing programs. This role operates within a B2B, technology distribution environment, where social media is used to engage partners, vendors, resellers, and internal stakeholders, not direct consumers.

The role blends creative execution with operational rigor and is ideal for someone who enjoys building and managing campaigns end-to-end, working within social platforms, analytics, and project management tools, and ensuring commitments, timelines, budgets, performance tracking, and brand standards are consistently met. This position requires strong judgment, attention to detail, and critical thinking to translate strategy into effective, on-brand social content while supporting cross-functional coordination and program accountability.

This role includes period travel for events, activations, and on-site capture.

Responsibilities:

Content Development & Campaign Execution

• Assist in developing and executing social media content plans and integrated campaigns aligned to marketing programs and business priorities in a B2B technology distribution context
• Create, update, schedule, and manage social media posts across platforms (e.g., Linked In, Instagram, X, Facebook, You Tube, as applicable)
• Support multi-post campaigns, series, promotions, and event-based content calendars
• Draft captions, hashtags, and post copy aligned with brand voice and messaging
• Ensure accuracy, consistency, and on-time delivery across all content
• Utilize AI tools responsibly to support ideation, drafting, optimization, and performance insights while applying human judgment and brand standards
• Write and refine prompts for AI-supported content development when appropriate

Critical Thinking, Writing & Strategic Support

• Apply critical thinking and sound judgment to translate social media strategy into effective posts and campaigns
• Write clear, concise, and compelling copy tailored to B2wB technology distribution audience
• Adapt messaging across platforms while maintaining brand voice and accuracy
• Identify patterns, risks and opportunities based on performance, feedback, and engagement
• Recommend content refinements and optimizations grounded in data, insights, and business context
• Ask thoughtful questions to ensure posts, campaigns, and commitments are aligned before execution

Platform, Analytics, Paid Social Support & Optimization

• Manage day-to-day activity within social platforms and publishing tools
• Support paid social campaigns, including promoted posts, campaign set up, audience targeting inputs, and creative variations and monitoring
• Track and report on organic and paid performance metrics including engagement, reach, impressions, and growth and campaign ROI
• Support campaign analysis, insights, and optimization recommendations
• Stay current on platform trends, updates, and best practices

Community Monitoring & Engagement

• Monitor social media channels for comments, mentions and direct messages
• Respond to routine inquiries and engagements in alignment with brand voice and escalation guidelines
• Field, flag, route, or escalate partner, vendor, customer, or reputational issues appropriately
• Track recurring questions, themes, or feedback to inform content planning and program improvements
• Support timely engagement during campaigns, events, and high-visibility moments
• This role may require periodic monitoring or response outside traditional business hours during campaigns, events, or time-sensitive situations

Marketing Program, Investment & Expense Tracking

• Track social media marketing programs, campaign investments, and related expenses
• Support documentation and reporting tied to B2B marketing initiatives and vendor-supported campaigns
• Align social activities to program goals, partner commitments, and outcomes
• Maintain organized records of campaign performance related to spending and investment

Project Management & Cross-Functional Coordination

• Manage tasks and workflows within Adobe Workfront to support content development, approvals, and execution
• Coordinate reviews, approvals, revisions,…