Director, Media Analytics

Summary

DIRECTOR, MEDIA ANALYTICS

AMP Agency is looking for a curious, thoughtful, technology-driven storyteller to join its Integrated Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.

As a Director of Media Analytics, you’ll lead cross-channel measurement strategies and provide actionable media insights across a portfolio of client accounts. You’ll manage a team of analysts and work closely with Media, Strategy, Creative, and Technology teams to bring clarity to performance reporting, build strong client relationships, and ensure the delivery of high-quality, insight-driven outputs. This role requires a solid foundation in media measurement, a passion for interpreting data, and a desire to grow team capabilities and client value.

• Design and lead advanced media, marketing and business analytics strategies across client portfolios, including development of custom measurement frameworks, KPI architecture, and statistically grounded test-and-learn agendas such as geo-level incrementality testing, match market analysis, and media mix modeling.
• Lead and grow a team of analysts by fostering technical rigor, elevating storytelling skills, and providing structured mentorship to build future leaders in analytics and consulting. Oversee and make recommendations to the analytics product being developed by direct reports to ensure quality of delivery to our clients.
• Synthesize large, multi-source datasets into meaningful, business-driving insights by applying statistical techniques and performance modeling and turning results into executive-ready narratives. Work with internal and external technology partners to build dashboard solutions and enable AI automation within our campaign analytics practice.
• Partner cross-functionally with media, strategy, creative, and technology leads to embed analytics into campaign planning, optimization, and brand-building initiatives, ensuring seamless integration with broader business objectives. Act as a senior client-facing analytics lead, owning measurement conversations, communicating findings to senior stakeholders, and serving as a strategic partner in solving business challenges through data.
• Advance the agency’s analytics practice and help develop the annual analytics business plan, by driving operational innovation, codifying scalable analytics products and frameworks, and championing data governance, efficiency, and quality.
• Continuously evaluate and adopt new analytics tools, statistical methodologies, and data sources to future-proof the agency’s capabilities and bring forward-looking thinking to clients. Manage applicable analytics budget related to technology and data partners.

Supervisory Responsibilities:

Direct Reports – Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources. Indirect Reports – May delegate work of others and provide guidance, direction and mentoring to indirect reports.

Travel and/or Driving Requirements – This role is remote, with travel required for client meetings, team leadership events, and industry conferences.

Education Level: Bachelor’s degree in Statistics, Math, Economics, Data Science, Marketing, eCommerce or related field. Master’s Degree a plus.

• 10+ years of progressive experience in marketing and media analytics, and data science, with a proven track record of leading omnichannel measurement strategies, advanced statistical analysis, and client consulting.
• Experience must include direct responsibility for applying techniques such as media mix modeling, geo-based incrementality testing, and test design within an agency, consultancy, or in-house performance marketing environment.
• Strong background in team leadership, executive storytelling, and hands‑on expertise with digital platforms, web analytics, and data transformation tools is essential.
• The candidate should also have experience with AI tools and Large Language Models…