Senior Marketing Analyst

Role

Senior Marketing Analyst – key contributor to our marketing analytics initiatives, transforming intricate data into clear, actionable insights for clients. You will strategically own client projects, developing innovative, high‑impact data solutions that empower marketers to enhance performance, personalization, and ROI.

• Strategically own client projects from beginning to end, serving as the expert analyst on the team.
• Develop quantitative analysis, dashboards, and ad‑hoc reporting to demonstrate the performance of key business initiatives and identify areas for optimization.
• Synthesize complex analytics into compelling top‑level findings for presentations to senior marketing executives.
• Utilize modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) using Python or R.
• Work collaboratively with data engineers and solution architects to source new data, resolve system issues impeding data extraction, and design structures that best support analytical efforts.
• Partner with internal and client‑marketing teams to define and execute A/B and multivariate tests to optimize the customer experience and maximize customer value.
• Share expertise with other team members and lead new analytical initiatives, fostering a collaborative and innovative environment.

• Proven ability to design analytical approaches to understand key business behaviors that drive acquisition, retention, and engagement.
• Strong proficiency in SQL, including on‑the‑job experience collaborating with architects on table design.
• Expertise in Tableau with hands‑on experience creating dynamic dashboards and data visualizations.
• Proficiency in Python, with on‑the‑job experience designing statistical models and excellent storytelling abilities to translate complex findings into actionable recommendations.
• Curious and adaptable, with a strong desire to understand underlying data and manage multiple projects simultaneously.
• Collaborative team player who thrives in a team‑oriented environment.
• Strong business operations, project management, and problem‑solving skills.

• Master’s degree in a quantitative discipline (e.g., Statistics, Mathematics, Data Science) and 3+ years of experience in marketing analytics; alternatively, a Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, or Engineering with 5–7+ years of hands‑on experience.

• Minimum of three days per week in one of our offices (San Antonio, TX; Manhattan, NY; Hauppauge, NY; Boston, MA; or Pompano Beach, FL) for employees residing within a 30‑mile radius.
• Remote workers must reside in one of the following states: TX, FL, MA, NY, CO, CT, IA, IL, ME, MD, MN, NC, NJ, OR, PA, RI, SC, VA or WI.

Prolonged periods of sitting at a desk and working on a computer; must be able to lift up to 15 pounds at times.

USD 100,000 – 120,000 annual