Senior Digital Marketing Specialist

ABOUT CYNET

Cynet is a nationally certified, minority-owned staffing organization headquartered in Sterling, Virginia. We serve clients and candidates across healthcare, IT, locums, and workforce solutions through four specialized brands:
Cynet Health, Cynet Systems, Cynet Locums, and Cynet Health Canada. We are rebuilding our Marketing Department and this is one of the most important roles in that rebuild.

THE OPPORTUNITY

We are looking for a Senior Digital Marketing Specialist to own two mission-critical work streams: marketing automation and social media across all four Cynet divisions. This is a build role — not a maintenance role. There is no email marketing platform in place yet. No automation sequences. No playbook. You are the person who builds all of it.

If you are someone who has spent years being handed a system someone else built and told to run it — this is not that job. If you are someone who has always wanted to own the whole thing from the ground up — platform selection, architecture, content, execution, and reporting — this is exactly that.

SCOPE OF WORK

Your first and most foundational responsibility is selecting, implementing, and owning the marketing automation platform for the department. There is currently no email marketing tool in place. You will evaluate options, make a recommendation to the Director of Marketing, lead the setup and configuration, build the initial automation architecture, and own the platform on an ongoing basis. This includes CRM integration, list management, segmentation logic, workflow design, and reporting infrastructure.

Hub Spot is the preferred direction but the final recommendation is yours to make based on the company's needs and budget.

Owns all email marketing strategy and execution across all Cynet divisions. Builds and manages sequential automation flows from scratch:

• Provider onboarding sequences and candidate welcome flows
• Re-engagement campaigns targeting candidates from database
• Assignment milestone touchpoints and check-in sequences
• Referral ask flows and win-back campaigns

Manages campaigns across both audience buckets — Bucket A (Cynet Health) and Bucket B (Cynet Systems, Cynet Locums, CHCA). Owns segmentation by specialty, geography, engagement history, and behavior. Writes all campaign copy. Manages A/B testing for subject lines, content, and CTAs. Delivers monthly performance reporting on open rates, CTR, response rates, and unsubscribes.

Builds and manages SMS campaign flows in coordination with the email strategy. Short, high-intent messages timed to candidate behavior and campaign triggers. Ensures full compliance with SMS marketing regulations including opt-in, opt-out, and frequency standards.

Writes and maintains the Recruitment Marketing Playbook — standardized email and SMS templates, campaign SOPs, and copywriting guidelines for all recruiting teams across every division. High-priority deliverable within the first 60 days.

Owns the social media presence across all Cynet divisions on Linked In, Facebook, Instagram, and You Tube. Responsible for strategy, content calendar, copywriting, scheduling, publishing, community management, and performance reporting. Linked In is the primary channel. The bi-weekly Linked In newsletter is a core ongoing deliverable — content is repurposed to the website resource hub. Works with the creative team for visual assets and video production.

All division social media banners refresh is a first-week priority.

Delivers a unified monthly performance dashboard covering email, SMS, and social media metrics. Works within the department's UTM tagging standard. Contributes to quarterly marketing performance reports presented to leadership.

MINIMUM REQUIREMENTS

• 3+ years of hands-on digital marketing experience with direct ownership of both email marketing and social media
• Demonstrated experience implementing or significantly configuring a marketing automation platform — not just using one, but building it. Hub Spot, Active Campaign, Klaviyo, Marketo, or equivalent
• Strong…