Web Producer

Web Producer

At Seabourn, we are passionate about travel. We believe that traveling for pleasure has a redemptive power that enriches people’s lives and that people should travel well. Seabourn pioneered small‑ship, ultra‑luxury cruising, and continues to represent the pinnacle of that unique style of travel.

• Create, publish, and maintain landing pages in the Adobe Experience Manager CMS system; write content, optimize for SEO, and visually merchandize to be consistent with the online customer journey; maintain a web content calendar and manage website updates including product launches, program changes, destination pages, and the homepage.
• Involve in all phases of designing and maintaining web pages using HTML and CSS; manage interactive projects from kick‑off and requirements gathering through UI design, development, QA, and authoring, and maintain the site.
• Implement SEO best practices on the website and collaborate with the email team to drive traffic to relevant pages.
• Work with the Revenue Management team to support merchandising initiatives for new promotions and with the UX team to design improved on‑site experiences to increase engagement.
• Analyze online KPIs in Adobe Analytics to remove friction paths and improve the customer journey; perform A/B tests to determine optimal content and language.

• Manage end‑to‑end projects, gathering information from various teams across Seabourn to create and execute projects according to Seabourn guidelines and brand; use Asana for task management.
• Coordinate with Holland America Line (HAL) and Seabourn (SBN) to manage digital content and web assets across both brands.
• Ensure consistent online presence and user experience for global audiences across shore and fleet operations.
• Collaborate with marketing, IT, and creative teams to deliver web projects that align with business objectives.
• Handle complex content management challenges, integrating multiple brand requirements and resolving technical issues.
• Anticipate and address user experience problems, optimizing web performance and accessibility.
• Navigate evolving digital standards and adapt solutions to meet compliance and business needs.
• Directly influence the quality and effectiveness of HAL/SBN’s web presence, impacting customer engagement and brand reputation.
• Support business growth by enabling timely and accurate web updates, promotions, and campaigns.
• Ensure compliance with company standards and regulatory requirements for digital content.
• Provide guidance to cross‑functional teams on web best practices and project execution.
• May oversee contractors or vendors for web development and maintenance tasks.
• Manage resources and timelines for web projects, ensuring delivery within budget and scope.

• 4+ years experience in web content publishing or a related field.
• Creative and self‑driven with an excellent portfolio of work.
• Experience with Adobe Experience Manager or similar Content Management System.
• Knowledge of basic HTML and CSS.
• Knowledge of Search Engine Optimization and best practices.
• Adobe Photoshop editing and image optimization for the web.
• Familiarity with program management tools such as Asana, Jira or similar.
• Web content authoring experience.
• Highly agile, analytical, and strong metrics‑driven decision‑making skills.
• Ability to manage multiple projects and meet deadlines under pressure.
• Collaborates cross‑functionally across other teams.
• Takes initiative to lead projects from conception to execution.

Travel:
No or very little travel likely.

Work

Conditions:

Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.

Physical Demands:
Remain in a stationary position at a desk and/or computer for extended periods of time; reasonable adjustments will be offered.

This position is classified as Hybrid. Employees work from a designated Holland office Monday through Thursday; may work from home on Friday.

• Cruise and Travel Privileges for you and your family.
• Health benefits.
• 401(k).
• Employee Stock Purchase Plan.
• Training & Professional Development.
• Tuition & Professional…