Marketing Strategy and Analytics Manager

Marketing Strategy and Analytics Manager

Job Category: Home Office

Requisition Number: MARKE
001612

Berger Communities - HQ
950 West Valley Road
Suite 2500
Wayne, PA 19087, USA

As the Marketing Strategy and Analytics Manager your responsibilities will include:

• Own and manage all paid and organic marketing channels, including PPC, geofencing, retargeting, SEO, and ILS.
• Establish and track KPIs tied to leasing performance, occupancy, and revenue impact.
• Analyze lead sources, campaign performance, and conversion trends to provide actionable insights.
• Track and report on cost per lead, cost per lease, and overall marketing ROI.
• Evaluate the full prospect-to-lease journey and identify opportunities to improve conversion and efficiency.
• Identify performance trends and proactively recommend budget shifts and strategic adjustments.
• Stay informed on market trends, competitive insights, and emerging marketing technologies.
• Participate in “focus community” meetings and provide data-driven recommendations

• Build and maintain clear, executive-level dashboards that translate data into business insights.
• Evolve reporting from basic metrics to insight-driven, decision-ready analysis.
• Ensure accuracy and consistency across CRM, ILS, and marketing platforms.
• Oversee and optimize marketing spend to maximize ROI.
• Monitor and manage supplier partner performance, driving accountability and results.
• Support marketing budget planning aligned to performance data and portfolio goals.
• Maintain visibility into spend allocation, performance outcomes, and financial efficiency.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Real Estate, or a related field.
• 4–6 years of relevant marketing, analytics, or strategy experience.

• Advanced proficiency in Microsoft Excel and strong working knowledge of the full Microsoft Office suite.
• Experience with Google Analytics (GA4 preferred), Google Business Profile, Hub Spot, Meta Ads Manager, and Google Looker Studio.
• Google Ads Search and GA4 certifications preferred.
• Strong attention to detail, analytical mindset, and ability to work independently.
• Professional, proactive, and deadline-driven with a strong work ethic.

• Medical, Dental, and Vision Insurance
• Flexible Spending Accounts for Medical Expenses and Dependent Care
• Short-Term Disability Income Insurance – at no cost!
• Long-Term Disability Income Insurance – at no cost!
• Life Insurance – at no cost!
  * Additional buy-up option available
• 401K plan with employer match
• Tuition assistance program - Up to $4,000/annually
• $1,000 employee referral rewards
• 15 PTO days per year
• 1 volunteer time off day per year
• Paid holidays and 2 floating holidays
• 20% rent discount at any Berger community – eligible on your first day of employment

Berger Investments is a vertically integrated multifamily real estate company that owns and manages over 11,000 units in the Mid-Atlantic and Midwest. Berger Communities is a proud equal opportunity employer.

• Rated three years in a row as one of the top ten places to work in multi-family in the nation by the Best Companies Group.
• Ranked #1 in the nation for Customer Service by Satis Facts and

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.