Lifecycle Marketing Manager, CoCounsel Legal AI

Summary of the role

Thomson Reuters Legal is seeking a Lifecycle Marketing Manager to design, test, and scale data‑driven customer journeys for CoCounsel Legal AI – our flagship, top‑tier AI product for legal professionals. This is a high‑priority role supporting a high‑priority product line, with direct impact on adoption, expansion, and revenue growth. The role sits at the intersection of lifecycle marketing, customer success, and experimentation.

You will own how customers engage with CoCounsel across the full lifecycle – from onboarding and early value realization in lower‑market segments to expansion and growth into more sophisticated, up‑market use cases. Using behavioral data, product usage insights, and AI‑enabled tools, you will continuously optimize journeys that move customers up‑market.

• Own and evolve end‑to‑end lifecycle journeys for CoCounsel Legal AI, driving adoption, engagement, and expansion across customer segments.
• Design, launch, and optimize lifecycle experiments – testing messaging, timing, channels, and experiences to accelerate customer value and pipeline contribution.
• Build segmented, persona‑based journeys, initially focused on lower‑market customers and evolving programs to support up‑market growth and expansion.
• Develop AI‑forward nurture programs that increase confidence, usage, and readiness to adopt advanced CoCounsel capabilities.
• Execute multi‑channel lifecycle campaigns across email, in‑product messaging, webinars, learning content, and community touchpoints.
• Partner closely with Product Marketing, Customer Success, Sales, and Operations to align lifecycle programs with customer health signals, expansion triggers, and sales motions.
• Co‑own lifecycle measurement and reporting, defining success metrics and using insights to prioritize iteration and investment.
• Curate and activate enablement and learning content that supports AI adoption and long‑term customer value.

• 8+ years of experience in lifecycle marketing, growth marketing, digital customer success, or related roles within B2B SaaS.
• Demonstrated experience segmenting customers and scaling programs from lower‑market adoption toward up‑market expansion.
• Strong experimentation mindset with a track record of testing, learning, and optimizing lifecycle journeys.
• Hands‑on experience with lifecycle and marketing technology such as Eloqua, Pendo, Salesforce (SFDC), or similar marketing automation, in‑product engagement, and analytics platforms.
• Data‑driven approach with experience using product usage, customer behavior, and performance analytics to guide decisions.
• Comfort operating in AI‑enabled environments and enthusiasm for using AI to scale personalization and experimentation.
• Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment.
• Strong collaboration and communication skills across Product, Marketing, Sales, and Customer Success.

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2–3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources…