Director, Community Marketing

Location: Home-based or Hybrid, Eastern Time Zone, United States.

Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem.

This role will own the strategy and evolution of Bentley’s community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selective in‑person activations.

This is a senior, player‑coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.

• Community Strategy & Experience
  • Own Bentley’s broader community strategy across developers, users, and customers
  • Shape a connected community model across digital and in‑person touchpoints
  • Oversee the Communities Hub to ensure it is intuitive, active, and valuable
  • Bring fresh, outside‑in thinking to how Bentley builds community
• Developer & User Communities
  • Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
  • Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
  • Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
  • Identify new ways to build trust, participation, and long‑term engagement with developers and other key community segments
• Programming, Content & Activation
  • Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
  • Oversee in‑community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
  • Help shape community‑led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time
• Cross‑Functional & Team Leadership
  • Partner closely with Bentley stakeholders to align priorities, roles, and processes
  • Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
  • Lead and develop a small, high‑impact team responsible for day‑to‑day execution of the Communities Hub and Bentley User Groups
  • Operate as a player‑coach, setting direction and standards while staying close enough to the work to guide quality and execution
  • Create focus, momentum, and strong operating rhythm in a function that is still being built and refined
• What Success Looks Like
  • Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
  • Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
  • The Communities Hub becomes a more trusted, intuitive, and valuable destination
  • Community programs and touchpoints feel more connected, intentional, and strategic rather than one‑off
  • Community engagement grows in quality, relevance, and consistency
  • Internal teams view community as a meaningful channel for engagement, insight, and advocacy
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
• Willingness to travel as needed.

• 10+ years in community, community marketing, digital engagement, platform strategy, or related roles
• Open‑source community experience and/or open‑source community platforms
• Proven experience building, scaling, or evolving digital communities or community platforms
• Strong big‑picture thinker who can connect strategy to execution and bring structure to a growing function
• Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
• Demonstrated ability to think creatively and outside the box about how communities…